Our Pick for Bloggers: Brevo
Basically, it has 95% of the features, for 1/5 the price of many of the more popular email companies.
Why we recommend Brevo: We feel like Brevo is kind of a secret weapon. The vast majority of successful bloggers are paying VERY high prices for email marketing services like Drip, Aweber, etc. Brevo has a POWERFUL feature set just like the big boys, but costs about 1/5 of the cost for us as some of the big ones.
We love that they have a full-featured marketing tool so you can set up different parts of the campaign to go out based on the customer’s previous actions. We also love that they charge per email sent instead of just how many people you have on your list. Since we don’t send out mass emails all the freaking time, we get much better pricing here.
Seriously, before paying for one of the more expensive services, ask yourself what feature they have that Brevo doesn’t. For us, there wasn’t a single feature we’d use that another company has that Brevo doesn’t.
We’ve found deliverability to be right on par with many of the other popular services.
Compared to the competition: Seriously, there is no competition in our eyes for basic email and drip campaigns. We’ve tried MailChimp, Madmimi, Aweber, Kit, Hubspot and all the others. We’ve been bombarded by Infusionsoft’s salespeople. In the end, it’s Brevo. I haven’t even mentioned how Brevo includes a lot of CRM capabilities that most email marketing tools ignore.
Built-In Integrations: Kit
Brevo just doesn’t have as many build-in integrations with other plug-ins. That’s why for some sites, we’ve actually gone with Kit, formerly known as ConvertKit.
Why we recommend Kit: We moved our own list over to kit a while back despite it costing a bit more than Brevo. For Income School, which is a quickly growing company with complicated tech needs, we need a system that integrates with our membership plugin and other services.
Now we actually aren’t on Kit either because our community platform, Circle, handles our email.
Compared to the competition: For what it does and all the tools it integrates with seamlessly, it’s as affordable as it gets.
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