Our Top Pick: SendInBlue

Basically, it has 95% of the features, for 1/5 the price of many of the more popular email companies

Why we recommend Send In Blue: We feel like SendInBlue is kind of a secret weapon.  The vast majority of successful bloggers are paying VERY high prices for services like Drip, Aweber, etc.  SendInBlue has a POWERFUL feature set just like the big boys, but costs about 1/5 of the cost for us as some of the big ones.

We love that they have a full-featured marketing tool so you can set up different parts of the campaign to go out based on the customer’s previous actions.  We also love that they charge per email sent instead of just how many people you have on your list.  Since we don’t send out mass emails all the freaking time, we get much better pricing here.

Seriously, before paying for one of the more expensive services, ask yourself what feature they have that SendInBlue doesn’t.  For us, there wasn’t a single feature we’d use that another company has that SendInBlue doesn’t.  

We’ve found deliverability to be right on par with many of the other popular services.

Compared to the competition: Seriously, there is no competition in our eyes for basic email and drip campaigns.  We’ve tried MailChimp, Madmimi, Aweber, and all the others.  We’ve been bombarded by Infusionsoft’s salespeople.  In the end, it’s SendInBlue.

HOWEVER, we are moving our list over to Convertkit right now.  For Income School, which is a quickly growing company with complicated tech needs, we need a system that integrates with our membership plugin and other services.  For that, we’re going with Convertkit, but that doesn’t change our recommendation for SendInBlue for most sites wanting to grow an email list.


Important legal notice: This post contains affiliate links.  We are compensated for many of our product recommendations.  Income School is a participant in the Amazon Associates affiliate program, as well as affiliate programs including Bluehost, WPX, SendInBlue, and many others.  While we are always careful to only recommend the products we use and recommend, we want to be open and transparent about our relationship with companies we recommend.