Ad Providers

Our Pick for Most Sites from the Beginning: Ezoic

Ezoic typically approves sites as long as they meet Google’s ad network standards, independent of how much traffic they have.  We recommend you wait until you’re getting about 1,000 page views per month before placing any ads on your site.

Why we picked them: For those of you who have been following us for a while, know that we stopped recommending Ezoic for a while.  Our members had a poor experience and we were done.  After a while Ezoic reached out and asked if we could meet and talk about what had happened.  We said yes, but we were skeptical.  We met with them and brought EVERYTHING our members had seen and how they had been treated to the table.

The meeting went well and there have been many improvements to their customer care system. They explained their tech to us (which is really cool) and are now working closely with Project 24 members to help them have the best experience possible.

What they could do to improve:  One of the biggest problems we see is the marketing if their products.  Many people wonder about paying for premium, the site speed accelerator or the Ezoic A.I.  Once they explained how these things worked, it all made a lot of sense and was cool,  but without the explaination…it just seems off.

Compared to the Competition: We have been really happy with the changes in customer service/support.   We are in the process of working with Ezoic on a case study to show the results of their A.I. We will be sharing that data as it comes!

Our Pick for some Sites with 100k+ Pageviews/Month: Raptive

Raptive only approves sites once they reach the 100,000 pageview/month mark

Why we picked them: 

Raptive (Formerly Adthrive) has been fantastic to work with.  Every communication I’ve ever had with them has been a pleasant experience, their RPMs (Revenue per thousand impressions) are unmatched in the industry, and they do a LOT of work to roll out the red carpet for their publishers and make sure you are happy with them.  If you want to know what it’s like working with a company that totally has your back, read this email that I received from them a few months ago.  It’s a perfect example of the kind of people they are.

Another thing is that they’ll periodically email me where it’s obvious that a human being has been checking out my site and ad earnings and they’ll send me suggestions on specifically what I can change on my site to up my RPMs.

What they could do to improve:  I just wish they had a way for many of our Project 24 members to access their service at a lower traffic level.  I totally understand why they don’t, but I wish there was a way.  Oh, and why is their logo a tree?  This is the kind of thing that keeps me up at night.

Compared to the Competition: The primary competition is Mediavine.  In general, we’ve seen higher RPMs on our Adthrive sites but Mediavine is a good company too.  There are rare exceptions where we’ve seen a site do better on Mediavine than Adthrive.  Usually, if you can get on Adthrive, you can know you’re getting top dollar for your ads, but that doesn’t make Mediavine a bad choice.

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NOTE: This page contains affiliate links.  We earn commissions for some, but not all, of our recommendations.  But no, we won’t let that sway our opinions.  What we write here is exactly what we do on our own sites and what we recommend to our own families and friends.

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