Our Story

Ricky Kesler and Jim Harmer, friends since high school, started the business after Jim had built a few successful websites and Ricky was an MBA student with entrepreneurial experience.

We started Income School as a podcast, and even after a couple years, we could never grow it past about 2,000 downloads per episode.

In fact, we decided to just sell Income School and be done with it. We were on a phone call with a business broker and were determined to sell the business. At the very last possible second, we decided to hold off. As it would turn out, Income School would eventually become a 7-figure-per-year business.

So, we spent a year or two focused on building niche sites like Camper Report and Dirt Bike Planet. We made a few YouTube videos sporadically on the Income School YouTube channel and were surprised when we saw sales to our course coming through and people reporting they found us on YouTube.

Income School didn’t take off until we started focusing on our YouTube channel, and when we did, we accomplished more in a month than we had in the previous year.

Since then, we’ve continued to build YouTube channels and learn YouTube strategy. We’ve built multiple channels past 200,000 subscribers, and we’re still learning every day so that we can pass that knowledge onto our members.

Here are just some of the sites we’ve built to success

Dirt Bike Planet
We baught Dirt Bike Planet as an abandoned site earning next to nothing and quickly flipped it into a site that consistently earned almost $2,000 per month until we sold it.
Camper Report
Camper Report quickly grew into one of the largest sites in the RV space. After writing the first 100 articles ourselves, we grew the site by hiring writers until it earned almost $10,000 per month in passive income! Then we sold it for a nice profit.
Embora Pets
We built this site from the ground up by outsourcing all of the writing. This site has grown to almost 100,000 pageviews in less than a year.
Outdoor Troop
We built this site from the ground up by outsourcing all of the writing. It grew to almost 100,000 pageviews in less than a year. We’ve since sold it to move onto new things.
Soundproof Expert
This was a fun project. We made this site and with only 7 articles, got it earning $400 a month! We gave this site away for a contest prize on our YouTube channel.
Pontoon Guide
The site was a great example of how a small site done correctly can produce a solid income. It quickly built up to over $4,000 per month and sold the site to an investor.

Our Members Are Awesome

Starting an online business is easy. Making money from it is the hard part, and that’s what we celebrate. In our Project 24 community, we recognize members with a digital badge when they make their first $5 from their site (what we call “pizza day”) and again when they reach a full-time income from their site, YouTube channel, or a combination!