Income School Blog

Creating a Shockingly Helpful Website

No business tip has been more beneficial to me than a lesson I learned on a podcast 3 years ago.  The podcast was an interview on Smart Passive Income about writing helpful blog posts.  Pat Flynn wrote an article about me and the success I had following the advice from that podcast.

The suggestion that helped me so much was that the interviewee mentioned that he sometimes spent 2 or 3 days on a single blog post.  This blew my mind, because before then I had not spent more than 45 minutes on a blog post, and most of my posts were a measly 500 words long.  As soon as I implemented the “shockingly helpful content” rule in my business, it immediately took off.

In today’s podcast, my goal is to inspire you to create something shockingly helpful on your website.  It’s the best marketing you can buy.



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I’m in the program, and I love it. I’m ahead of schedule based on their results expectation page (I started late March 2018 and am getting increasing organic traffic). These […]

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Jim and Ricky provide a really good course for creating a blog website that can be monetized. Like they always say not all students will have the same level of […]

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