A Google snippet is a great way to get your articles ranked by Google and seen by millions of people, which is why getting them right is absolutely key. The good news? You don’t have to rewrite every article on your website, you can just touch up your answer targets. We’re going to go over…
Google Featured Snippets are those little clips of text or data that appear at the top of the SERP, or search engine results page. They usually show up at the very top of the page but can appear below sponsored content. You can typically find them above the “People Also Ask” section. Most Google snippets…
Web Stories are one of Google’s latest pushes for content creators. Google is actively working to get more rich content in the search results. So let’s learn how we can make the most of Google’s push for rich content by creating web stories using the Web Stories plugin by Google. 1. Install the Web Stories…
When looking for the answer to a question or the solution to a problem, 9 times out of 10 we will turn to Google for help. (And if it’s not Google, then it’s Bing, Yahoo, etc.) Search engines give us the ability to sort through the limitless amount of information available online and find exactly…
While looking for ways to get the best results with your business website, it’s likely that you’ve run across the terms SEO (search engine optimization) and SEM (search engine marketing). Often, people try to define whether one or the other is better for marketing online, and which one will get you the kind of results…
You work hard on your blog. You post often. You always try to write evergreen content. Your posts are actionable yet informative. You never close a post without a CTA. In short, this is strong content, the kind you’d want on any blog. There’s just one issue, and it’s a pretty big one: you’re nowhere…
I have spent hundreds or thousands of hours over the last few years learning whatever I can about SEO. I have read everything from Moz to Seach Engine Land to the well-researched posts on Viperchill. Net result? Absolutely nothing. But before I get into the meat of this article, I want to make a few…
Any nerd can tell you that SEO means “search engine optimization” but in a more practical sense it means that you have to do a lot of unexpected things in order to be ranked high on Google. Since Google traffic often amounts for over 80% of a website’s traffic, SEO is as big of a deal as you…