The Layered Engagement Plan

by | Podcast

You want a complete stranger to offer you $1,000.  Really, it’s true.  Every website owner hopes that he can acquire a visitor who becomes a fan who then becomes a customer who then becomes a repeat customer.  Eventually, you want the lifetime value of that customer to hit $1,000.

If you approach the stranger today and ask for the moola, chances are low that you will succeed.  The real success needs to come by degrees.

In this episode I present what I call the “Layered Engagement Plan.”  It’s a simple 5-minute exercise you can do on a scrap of paper that will save you months or years in how quickly you succeed in getting groups of strangers who visit your website to become a true audience that purchases what you offer.

Enjoy the episode, but more importantly, implement it.



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