Status: Established passive niche site
Earnings: $5,392/month on average
Site Story: I purchased this site in 2014 from for about $32,000.  The site had a major flaw on it, causing most of the pages to be orphaned from the home page.  I bought the site recognizing the error and after fixing the site in a few hours, the traffic skyrocketed over the next two months.  This site is COMPLETELY passive.  I log in and update WordPress plugins about every six months and the rest of the time it just sits there with consistent traffic despite no new content being put up on the site.  This is a perfect example of what a niche site can be.

Status: Passive Niche Site
Earnings: This site is seasonal but traffic is growing EXTREMELY fast.  Right now the site is monetized only with Amazon affiliate, but we’re putting premium ads on the site which we estimate will put the income at $3,000/month in Summer 2018.
Site Story: Ricky and Jim have both worked on CamperReport.  The site started when Jim bought an RV and wanted to start a website to earn more than he’d spent on his RV (goal–completed!).  The site only has about 35 articles on it (at the time of writing, we’re still adding to this site), and it gets over 100,000 pageviews per month!  That’s an incredible amount of traffic from just 35 articles.  We now have a writer adding to the site as well.  We started a Youtube channel for this niche site with just a few, very poorly produced iPhone videos and some of those videos are now over 500,000 views, which helps drive traffic to this site.

Status: Passive niche site.  We no longer own this site as we gave it away to one of our Youtube viewers in a contest.
Earnings: The site only earned up to $400 per month.  That doesn’t sound impressive UNTIL you realize that the site only had 7 articles on it!  With only 7 articles, that’s pretty amazing to earn $400/month.
Site Story: The topic for this site was how to soundproof rooms in your home.  I had a home office where I recorded podcasts and wanted to be able to soundproof it so the noise from the kids playing wouldn’t make it onto the recording.  So as I was learning about this topic, I created this site to share my newfound knowledge and it became  It was boring to write about this topic, so I never wrote more than 8 articles on the site.  Still, the site earned up to $400/month just from those 7 articles.

Status: Established niche site.  I sold this site and it is now run by a new owner under the domain name “”
Earnings: The site earned over $4,000 per month starting on month 16.  The site is seasonal, however, so I sold it for $74,000 on Empire Flippers.
Site Story: I (Jim) bought a beautiful 32′ pontoon boat and fell in love with it, but I didn’t know the first thing about boating.  I hated spending so much money on the boat, so I built this site with the goal of earning back what I’d spent on the boat.  I earned back my investment 3x in less than two years, so I was pretty happy with it 🙂  I only ever wrote 34 articles on the site, so 34 articles earned over $100,000 in income (given the selling price and amount I earned per month while earning it).  I eventually sold my boat and boat an RV (hence, so I also sold PontoonGuide.  It sold for $74,000 on less than two years after I built the site.

Status: New niche site.   This site is only a few months old at this point.  It’ll be a year or so until we can really measure this site’s success or failure.
Earnings: The site just hit four months old and had its first pizza day last week (the day a site earns its first $5).  It will be at least a year before we know if this site will be a success.
Site Story: Ricky created this site because he’s always been interested in off-grid cabins.  His dad bought some land with a cabin and he’s been up there building with him, so he thought it’d be a perfect opportunity to build a niche site sharing what he learns.  The site is off to a good start with early traffic numbers looking strong.

Status: Established authority site.
Earnings: Tough to give a monthly number because we often have some big spikes during the year when we do our big sale, but about $35,000/month consistently, and then a huge spike for our Black Friday sale.
Site Story: Jim started this site 8 years ago and it has grown into a massive site.  For the story of this site, watch this Youtube video.

Status: Niche site #fail
Earnings: The site has only 10 posts on it so we haven’t given the site a fair shake, but so far we haven’t had much luck.
Site Story: We worked on this site together and the site has not done well.  There are two problems we made in building this niche site.  #1 We haven’t finished the site.  10 posts is WAY TOO SMALL to have a hope at a decent return.  We don’t consider any niche site done until it has at least 35-40 posts.  #2 We wrote scholarly articles titled “Home defense laws: Is it legal to kill a home intruder?” for a number of US states.  The articles were obviously about the law, but we fear Google flagged our site as being violence.  That was a mistake, and the reason why we haven’t continued with the site.

Status: Established authority site.
Earnings: Income School earns about $20,000 per month at the time of writing.
Site Story: Ricky and Jim have built income school very slowly over a period of years.  Most of the time we’ve been focused on working on our own niche websites and haven’t paid as much attention to Income School.  The site never really did anything until a year ago when Ricky and Jim started bringing their families together once per week for dinner, and then they’d sneak out and work for an hour on the site.  
Working an hour a week, we built the site up to where it is today.  The site is EXPLODING with growth lately.  Our Youtube channel is adding 2,500 subscribers per month at its current rate, and the income is increasing very quickly.  

Status: New niche site.  We purchased this site in Fall 2017.  
Earnings: We are in the process of putting ads on the site which, based on its current traffic, I believe will put the site around $600/month.  We are really excited by this site’s future because of some of the early results we’re seeing.
Site Story: We purchased DirtBikePlanet in Fall 2017 from a guy who listed the site for sale and we found it while googling blogs in our niche.  We purchased it for $7,000 because it was getting 30,000 pageviews per month, even though it was earning only $40/month.  We immediately saw the potential of the site, so we bought it and changed the monetization which has quickly brought up the earnings 8x in only a few months.
Usually, our target for a site with $30,000 pageviews per month is that it should be earning AT LEAST $1,000/month.  However, the old articles that the previous owner wrote are in very difficult-to-monetize niches like “best places to ride dirt bikes in New Zealand.”
Jim added 50 new posts to the site that are much more easily monetized and we feel confident they will bring the income up substantially as soon as we can get them to rank.  Our best estimate right now is that this site will bring in $2,000/month by the end of Summer 2018, and $4,000/month in Summer 2019.