About Income School

Income School is an internet marketing company that teaches people how to create an internet business through blogging and creating Youtube Channels.  Income School is best known for its popular internet marketing and SEO channel on Youtube

"We help people provide well for their families by creating online businesses"

Our Story

We bought the domain name IncomeSchool in 2013.  The site was incredibly slow to take off.  We’ve started over a dozen sites that we’ve built up to success, Income School was by far the slowest to grow.

Ricky Kesler and Jim Harmer, friends since high school, started the business after Jim had built a few successful websites and Ricky was an MBA student with entrepreneurial experience.

We started Income School as a podcast and even after a couple years, we could never grow it past about 2,000 downloads per episode.  Eventually, we stopped the podcast and said something like “Ugh.  Let’s just stop this foolishness of trying to help other people learn how to start their own internet business and make money the easy way by just doing internet business ourselves.  Nobody is listening to us.”

In fact, we decided to just sell Income School and be done with it.  We were on a phone call with a business broker and were determined to sell the business.  At the very last possible second, we decided to hold off.  As soon as I (Jim) hung up the phone from that call, I had the distinct feeling that we had just dodged a bullet.  As it would turn out, Income School would eventually become a 7 figure per year business.

So, we spent a year or two focused on building niche sites like Camper Report and Dirt Bike Planet.  Every Wednesday we’d get our families together for dinner and then Ricky and Jim would head off to work for an hour.  We made a few Youtube videos sporadically on the Income School Youtube Channel and were surprised when we saw sales to our course coming through, and reporting they found us on Youtube.

Income School didn’t take off until we started focusing on our Youtube channel, and when we did, it we accomplished more in a month than we had in the previous year.

Today, you could fill a sports stadium with the number of people that watch one of our videos on Youtube each day.  We’ve grown Income School beyond just ourselves, with employees and hundreds of customers who have taken our principles and applied them to grow their own businesses.

Our audience is on Youtube

Our Customers Are Awesome

This map doesn’t show our Project 24 customers who have purchased our course.  We don’t celebrate when someone starts their journey toward earning an income for their family.  We celebrate when they actually succeed.  The map below shows our customers who have at least started earning money by making their first $5 (what we call “pizza day” from their site.  Some of them have gone on to earn full-time incomes from their sites.

Sites We’ve built to success…


Income School

This is our primary focus.  It has grown into a giant with a large Youtube following and multiple employees.  We love helping others learn how to create internet businesses to provide for their families.


Improve Photography

Jim founded and ran Improve Photography for almost a decade.  He built it from nothing into a site that was eventually viewed over 72 million times.  He sold Improve Photography to an investor in 2019.


Camper Report

Camper Report has quickly grown into one of the largest sites in the RV space.  After writing the first 100 articles ourselves, we built the site by hiring writers and now the site earns almost $10,000 per month in passive income.


Dirt Bike Planet

We bought Dirt Bike Planet as an abandoned site earning next to nothing, and we quickly flipped it into a site that has been consistently earning almost $2,000 per month ever since.


Embora Pets

We built this site from the ground up by outsourcing all of the writing.  The site has grown to almost 100,000 pageviews in less than a year.


Outdoor Troop

Ricky and I built this site from the ground up by outsourcing all of the writing.  The site has grown to almost 100,000 pageviews in less than a year.


Pontoon Guide

This site was a great example of how a small site done correctly can produce a solid income.  It quickly built up to over $4,000 per month and I sold the site to an investor.


Knife Up

Jim bought this site and quickly flipped it to more than double the income in just a few months.  He kept the site for several years for passive income, but eventually sold it to an investor.


Soundproof Expert

This was a fun project. We made this site and only wrote 7 articles on it.  With just 7 articles, I got it earning $400 in a month!  We gave the site away for contest prize on our Youtube channel.

Get SEO News & Tips.

Any time there’s an algorithm update or a significant change in SEO, you’ll get an email with our explanation of it, and how you can take advantage of the change.  We only send the email a few times a year.