Income School Members

YouTube Podcast

The Income School Members YouTube Podcast is where we share exactly what we’re learning, testing, and doing right now with YouTube.  Select an episode below to listen right here in your browser.

YT Episode 22

Jan 26, 2022

Nate & Ricky unearth a secret balance between topic and delivery that can make a big difference in the early days of your channel. Listen in as they discuss the role of topical authority, especially for connection and entertainment channels, and the role of delivery and archetype for informational channels.

01:15 P24 Question: New Channels & the YouTube Algorithm
03:14 Source Inversion
06:55 Archetype Approach
08:47 Owning a Topic
13:21 Content Buckets
20:43 Expanding Content
27:28 Strategy & Planning Topics

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