YT Episode 96

Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype. Main Topic: Are You Thinking of Engagement Too Narrowly? 00:40 What is Engagement? 03:13 Negative Engagement 12:31 Positive Emotions 14:46 Engagement by Archetype…

It’s been said that “failure is inevitable” and content creators working with technology definitely know that sting. For all it’s wonders, sometimes tech just doesn’t operate as planned. In this episode, Nathan & Julia identify different points of failure YouTube creators often face and possible way to mitigate them. Pelican case recommendation here. Main Topic:…

In this episode Nathan & Julia discuss the two tools they think every YouTuber needs to try out and the benefits each can offer. And the best news… both have options that are FREE! Main Topic: Two FREE Tools You Need to Try 01:51 Spotter10:01 ClickUp Additional Resources Spotter (extended trial for IS followers) ClickUp

In this episode, Nate talks about what to do if you find yourself with a divided audience and how to focus your channel audience using the channel archetypes discussed in Episode 9. Main Topic: Focusing Your Channel Audience 00:43 Divided YouTube Audience 04:07 Approaches to a Divided Audience 06:02 Considering Archetypes 11:30 Determining Your Archetype…

Ricky & Nathan are talking about YouTube Analytics and Stats. They’ll walk through which ones matter and how often you should check them. Main Topic: YouTube Analytics & Stats 01:15 P24 Question: Click Thru, Retention, & Performance 06:49 Over Analyzing 07:18 Analytics to Look at Regularly 18:13 Analytics Not to Stress About 19:29 When Subs…

Nate is out to do some Myth-Busting on the relevancy of click-thru rates. Together with Ricky and our newest team member, Julia, they’ll discuss why your click-thru rate may not be telling you what you think. They also discuss potential pitfalls in promoting videos externally and copyright considerations in collaboration videos. Main Topic: CTR is…