Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence.
01:25 Why You Need to Consider Your Persona
05:45 Crafting Your Persona
15:19 Our Examples
22:22 Appearance
30:19 Personality
41:14 Branding
46:19 Emulating
52:36 Anti-traits
55:31 Feedback
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Nate and Julia are cracking the code as to why some channels seem to successfully explode out the gate. Listen in as they discuss some hidden things that you may not be aware of. Main Topic: Hidden Factors Behind Other Channels Success 00:45 P24 Question: Few Videos, Massive Views 02:32 Mr Beast Review 06:30 Hidden…
Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype. Main Topic: Are You Thinking of Engagement Too Narrowly? 00:40 What is Engagement? 03:13 Negative Engagement 12:31 Positive Emotions 14:46 Engagement by Archetype…
In this episode, Nate and Anna answer some commonly asked drafting questions, including what size channel you should be drafting and what if there are no channels to draft. Main Topic: Drafting Updates 01:40 Drafting Channel Size02:21 Drafting for Marketing05:35 Lateral Drafting08:43 Adjacent Audience Clues13:45 Drafting Videos15:54 Associating Your Channel21:01 No Channels to Draft?
It’s easy to get stuck in the research phase. Let’s talk about how to get out of it and what it looks like for different types of channels – even entertainment channels! Main Topic: Defining and Executing the Research Phase of Video Production 02:26 Planning v. Research v. Ideation08:01 When to Move On11:41 Research Includes19:32 …
Nate & Anna discuss what to do if there are no other YouTube channels in your niche to draft. Nate also answers questions around the gaming niche and whether YouTube is still worth it. Main Topic: What To Do If You Can’t Find Videos on This Topic 00:49 No Videos on YouTube05:00 Why Are There…
Skills. Strategy. Sequence. Nate, Anna, & Ricky are talking about how the new YouTube system is aimed to give you all three. They explain the why behind the new phased approach. Main Topic: New YouTube System 00:49 Why a System? 09:16 Phased Approach to YouTube 13:55 Ideation 16:36 YouTube Mastermind Tour 17:05 Where to Start…
