Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence.
01:25 Why You Need to Consider Your Persona
05:45 Crafting Your Persona
15:19 Our Examples
22:22 Appearance
30:19 Personality
41:14 Branding
46:19 Emulating
52:36 Anti-traits
55:31 Feedback
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Anna, Ricky, & Nathan answer questions posted in the P24 Community YouTube category. They discuss the the Industry Audit, adding a YouTube Channel to a blog, quality content v. quantity, & duplicate content for another audience. Main Topic: Industry Audit & Content 00:35 P24 Question: Industry Audit & Vendors 03:11 P24 Question: Spanish Voice Over…
Julia delves into the art of storytelling and why you should be using it regardless of your niche or archetype. She give tips for how to plan and capture your journey through storytelling. Also recommended: Storytelling: USE IT IN YOUR VIDEOS! (Here’s 3 Ways) Main Topic: Increase Retention by Using Storytelling 01:32 Planning Your Story…
Pivot! Nate & Ricky are discussing when and how to pivot the topic or archetype on your YouTube channel using the Ghost or Stated pivot strategies. Main Topic: Pivoting Your Channel 01:03 Pivoting Your Channel 02:36 Broadening Audience 03:43 Understanding Your Audience & Archetype 07:23 Large Pivots & Topic Overlap 09:45 When to Pivot 10:10…
Nate responds to a Project 24 member question comparing different channel models. He digs in some key differences between search-focused channels and audience building channels and discusses how you can tap into the benefits of both. Main Topic: Search vs. Evergreen vs. Audience Builder 00:41 P24 Questions: YT System vs. Others 03:42 Search Focused Model…
It’s not very often that Nathan and Julia find themselves on completely opposite sides of a YouTube discussion, but that’s exactly how this topic started. Listen in as they discuss the one thing they wish they knew when starting on YouTube and how the solution is really the same thing. Main Topic: What I Wish…
In this episode, Nate, Julia, & Ricky discuss the tricks and techniques they are using to create a professional looking space while filming at home and making what you have work for you. Main Topic: YT Set Design 00:15 Income School Update 01:08 Simplifying & Standardizing 05:06 Space & Layout 07:27 Depth & Background 09:29…
