Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence.
01:25 Why You Need to Consider Your Persona
05:45 Crafting Your Persona
15:19 Our Examples
22:22 Appearance
30:19 Personality
41:14 Branding
46:19 Emulating
52:36 Anti-traits
55:31 Feedback
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Nate & Ricky unearth a secret balance between topic and delivery that can make a big difference in the early days of your channel. Listen in as they discuss the role of topical authority, especially for connection and entertainment channels, and the role of delivery and archetype for informational channels. Main Topic: The Missing Link…
Nate & Ricky talk through affiliate marketing techniques for YouTube. They introduce new approaches outlined in the new Income School Marketing Course and discuss how to get started with affiliate marketing as a YouTuber. Main Topic: Affiliate Marketing on YouTube 01:34 4 Approaches to Affiliate Marketing 09:20 Sponsored Videos 10:55 When to Start? 15:17 Non-Info…
Nathan & Julia share their takeaways from the VidSummit YouTube Conference earlier this month. They breakdown some different monetization options for any channel size. Nathan reveals a formula learned from PrestonPlayz on determining your sponsor rates. Main Topic: VidSummit Key Takeaways + A Monetization Formula for Any Size Channel 00:59 VidSummit Recap04:30 Strategy + Humanness10:28 …
How’s your #short game? Nate discusses his current strategy & recommendations for using YouTube Shorts and reviews a members approach to the 30 videos in 30 days challenge. Main Topic: YouTube Shorts Strategy 00:15 YouTube Shorts 05:30 Should I use Shorts? 08:40 Shorts Strategy 13:05 Mixed Content & Training Your Audience 16:04 Separate Shorts Channel…
Hit or Miss? We’re announcing the release of The Battleship Method of YouTube! Similar to our Blogging Battleship Method Nate and Ricky has been hard at work on a method that will help you evaluate your YT content and optimize your channel performance. Main Topic: The Battleship Method 01:00 YT System Update 06:42 Content Relevancy…
It’s been said that “failure is inevitable” and content creators working with technology definitely know that sting. For all it’s wonders, sometimes tech just doesn’t operate as planned. In this episode, Nathan & Julia identify different points of failure YouTube creators often face and possible way to mitigate them. Pelican case recommendation here. Main Topic:…
