Pivot! Nate & Ricky are discussing when and how to pivot the topic or archetype on your YouTube channel using the Ghost or Stated pivot strategies.
01:03 Pivoting Your Channel
02:36 Broadening Audience
03:43 Understanding Your Audience & Archetype
07:23 Large Pivots & Topic Overlap
09:45 When to Pivot
10:10 Ghost Pivot
26:21 Stated Pivot
Podcast: Play in new window | Download
Nate is sharing an interesting phenomenon he recently saw on YouTube and how it could apply to Project 24 members in the future. He also give some guidelines for the new YouTube System. Main Topic: The Ugly Duckling Collab 01:40 The Ugly Duckling Challenge 06:01 Audience Impact 09:23 Collaborations in P24 15:14 YouTube System 18:26…
Nate & Julia are discussing the selection and defining of your niche. Whether you’re picking your first niche or looking to pivot an existing one, this episode with talk you through some considerations and recommendations. Main Topic: Defining Your Niche at Any Stage 00:46 Picking a Niche 03:01 Monetizing a Personal Interest 08:18 Determining Niche…
Nate & Ricky talk through affiliate marketing techniques for YouTube. They introduce new approaches outlined in the new Income School Marketing Course and discuss how to get started with affiliate marketing as a YouTuber. Main Topic: Affiliate Marketing on YouTube 01:34 4 Approaches to Affiliate Marketing 09:20 Sponsored Videos 10:55 When to Start? 15:17 Non-Info…
Julia talks through our pre-publish checklist for YouTube videos. Not all 15 of these will apply to you. Make your own checklist with the ones that are relevant for you and your channel. 15 Pre-Publish Steps: Here’s an example of a template to add to your channel. Of course you’ll have to customize it for…
Ricky & Nathan are talking about YouTube Analytics and Stats. They’ll walk through which ones matter and how often you should check them. Main Topic: YouTube Analytics & Stats 01:15 P24 Question: Click Thru, Retention, & Performance 06:49 Over Analyzing 07:18 Analytics to Look at Regularly 18:13 Analytics Not to Stress About 19:29 When Subs…
It’s a podcast takeover! Nathan & Anna are filling in for Nate while he is away at VidCon. They answer questions regarding old videos resurfacing and the Wagon Wheel strategy. As a follow-up to last week’s YT podcast they also discuss way to solicit feedback for your channel. Main Topic: Creating Feedback Support 00:54 P24…
