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  • YT Episode 108

    Read anything good lately? Julia gives her current favorites for business, life, and YouTube. Drop your favorite reads in the Income School Community! Main Topic: Julia’s Best Book Recommendations 01:41  The YouTube Formula by Derral Eves02:07  YouTube Secrets by Sean Cannell02:14  Super Fans by Pat Flynn02:35  Never Lose a Customer Again by Joey Coleman04:12  Digital…

  • YT Episode 48

    In this episode Nate challenges how we think about the dreaded dislike button and viewer behavior. He also discusses industry audits and drafting in niches that may just be too small. Main Topic: How to Think About Dislikes and Channel Size 00:29 Dislikes on YT Thread 01:36 Indicators 03:02 User Behavior 05:53 Outside Audience Reactions…

  • YT Episode 63

    Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype. Main Topic: Are You Thinking of Engagement Too Narrowly? 00:40 What is Engagement? 03:13 Negative Engagement 12:31 Positive Emotions 14:46 Engagement by Archetype…

  • YT Episode 119

    In this episode Nathan & Julia discuss the two tools they think every YouTuber needs to try out and the benefits each can offer. And the best news… both have options that are FREE! Main Topic: Two FREE Tools You Need to Try 01:51 Spotter10:01 ClickUp Additional Resources Spotter (extended trial for IS followers) ClickUp

  • YT Episode 24

    Nate & Anna talk through a series of questions to check in when you feel like you are hitting a wall on YouTube. Main Topic: What To Do When YouTube Hates You 01:28 Channel Check-In 02:57 Is There An Audience for My Content? 08:02 Does the Content Match an Audience? 10:17 Does the Marketing Match…