YT Episode 76

Periodically auditing your channel is a vital to success. You don’t need to be a YT expert to perform a good audit. Nathan & Julia walk you through what things to consider to confidently self-audit your channel and videos. Main Topic: Finding Out Exactly What Your Channel Needs 00:33  Auditing Your Own Channel01:12  Identifying What’s…

Is it time to dust off your “Short” game? Fresh back from VidCon, Nate digs in to the current trends he is noticing on YT Shorts, as well as, when and how you might want to jump back in to creating YT Shorts. Main Topic: Are YT Shorts Still a Thing? 00:47 YT Shorts Backstory…

Nate & Ricky unearth a secret balance between topic and delivery that can make a big difference in the early days of your channel. Listen in as they discuss the role of topical authority, especially for connection and entertainment channels, and the role of delivery and archetype for informational channels. Main Topic: The Missing Link…

Julia and Nate are discussing their latest thoughts on YT Shorts. Then discuss when and how to implement shorts at different stages of your channel. Main Topic: Beginner to Advanced YT Shorts Strategy 00:22 YT Shorts & Long-form Content 04:57 Planning the Content 08:42 Cohesive Content Strategies 13:40 Aspect Ratios in Filming 16:09 Who Shouldn’t…

We’re shocked! We’ve been Beta testing YouTube’s long-awaited Test and Create A/B Thumbnail Tester and found some results that completely took us by surprise. Main Topic: YouTube’s Test and Create A/B Thumbnail Tester 01:39  A Very Special Test06:01  Why Is This a Problem?15:07  What About Small Creators?

Julia talks through our pre-publish checklist for YouTube videos. Not all 15 of these will apply to you. Make your own checklist with the ones that are relevant for you and your channel. 15 Pre-Publish Steps: Here’s an example of a template to add to your channel. Of course you’ll have to customize it for…