It’s easy to get stuck in the research phase. Let’s talk about how to get out of it and what it looks like for different types of channels – even entertainment channels!
02:26 Planning v. Research v. Ideation
08:01 When to Move On
11:41 Research Includes
19:32 Research Required Niches
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Periodically auditing your channel is a vital to success. You don’t need to be a YT expert to perform a good audit. Nathan & Julia walk you through what things to consider to confidently self-audit your channel and videos. Main Topic: Finding Out Exactly What Your Channel Needs 00:33 Auditing Your Own Channel01:12 Identifying What’s…
Anna, Ricky, & Nathan answer questions posted in the P24 Community YouTube category. They discuss the the Industry Audit, adding a YouTube Channel to a blog, quality content v. quantity, & duplicate content for another audience. Main Topic: Industry Audit & Content 00:35 P24 Question: Industry Audit & Vendors 03:11 P24 Question: Spanish Voice Over…
Julia recaps her experience attending the YouTube Made On Event in New York last month. Her standout announcement: Episodic Content. Nathan & Julia talk through some of the upcoming features and how members can prepare now to take advantage of the changes. Main Topic: YouTube’s New Features 00:31 Made On Youtube Event04:35 Episodic Content10:23 Production…
Nate & Anna talk through a series of questions to check in when you feel like you are hitting a wall on YouTube. Main Topic: What To Do When YouTube Hates You 01:28 Channel Check-In 02:57 Is There An Audience for My Content? 08:02 Does the Content Match an Audience? 10:17 Does the Marketing Match…
YouTube just announced plans to roll out the Community tab to channels regardless of size. Nate & Julia discuss utilizing this new tool to identify and plan your audience, even before you have one! Main Topic: How to Think About Audience 00:35 YT Community Tab 02:05 Your Audience 10:13 Planning Your Audience Size 13:05 Drafting…
Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype. Main Topic: Are You Thinking of Engagement Too Narrowly? 00:40 What is Engagement? 03:13 Negative Engagement 12:31 Positive Emotions 14:46 Engagement by Archetype…
