YT Episode 101

Ricky & Julia discuss some key elements of developing a branded culture for your channel and what to do when you need to make a change. Main Topic: Branding Your Channel 00:00

In this episode Nate challenges how we think about the dreaded dislike button and viewer behavior. He also discusses industry audits and drafting in niches that may just be too small. Main Topic: How to Think About Dislikes and Channel Size 00:29 Dislikes on YT Thread 01:36 Indicators 03:02 User Behavior 05:53 Outside Audience Reactions…

Can a YouTube channel help a traditional local-based business? Nate, Julia, & Ricky discuss the benefits of utilizing YouTube for local business and how to shift your mindset to fit your business needs. Main Topic: YT for Local Businesses 01:07 Blogging vs YT 04:03 User Intent 12:37 When Not To Use YT 15:23 Video Content…

In this episode, Nate and Anna answer some commonly asked drafting questions, including what size channel you should be drafting and what if there are no channels to draft. Main Topic: Drafting Updates 01:40 Drafting Channel Size02:21 Drafting for Marketing05:35 Lateral Drafting08:43 Adjacent Audience Clues13:45 Drafting Videos15:54 Associating Your Channel21:01 No Channels to Draft?

Nate & Anna talk through a series of questions to check in when you feel like you are hitting a wall on YouTube. Main Topic: What To Do When YouTube Hates You 01:28 Channel Check-In 02:57 Is There An Audience for My Content? 08:02 Does the Content Match an Audience? 10:17 Does the Marketing Match…

Determining the focus of your niche can be daunting and overwhelming. Nathan & Julia talk through how to start and progress in niching your channel up or down as a content creator. Main Topic: Niching Up or Down 03:34  Channel Niche Progression07:40  When to Niche Up or Down14:30  How to Assess a Change