Episode 240

When it comes to publishing schedules most advocate for one of two camps: Quality or Quantity. But what if we are asking the wrong question? As a springboard from a recent Channel Makers video, Ricky and Julia are discussing different publishing seasons and when you may find yourself in each. Main Topic: Publishing Seasons 01:04 …

In this episode, Jim and Ricky make a change to how the Project 24 podcast is done! They also discuss EAT (Expertise, Authoritativeness, and Trust) and how the Project 24 approach is helping you build EAT and help your SEO while the huge scale approach of Project Rexburg is holding them back a little.

Need article ideas? Research data? EEAT? Affiliate opportunities? Your answer could be a simple solution. Ricky, Nathan, & Anna discuss how different types of outreach and collaboration can give your business a huge boost. Main Topic: Outreach & Collaboration 01:33 Subscribing in Your Niche 09:56 Social Groups & Forums 18:26 News Alerts 19:17 P24 Question:…

In Episode 76 we’re discussing a few details around the 52/24 Challenge. Jim, Ricky, & Nathan discuss somethings to consider as you prepare to batch content for YouTube. We’re also announcing a new service available to P24 members. Main Topic: Batching YouTube Videos 00:34  P24 Question: Battleship Method & Seasonal Content 02:26  P24 Question: 3…

In this Episode, Jim and Ricky talk about their philosophy for pricing and marketing for info products. Once you have an info product ready to launch, these issues could make or break that launch.

In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.  Main Topic: Ethics of Marketing 00:40  Ethics 01:34  Scarcity & Sales 08:46  Marketing  10:22  Crossing the Line 12:23  Personal Ethics 23:14  Quitting Cancel Culture