Episode 242

Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works.

Main Topic: Fear, Uncertainty, Doubt

00:27  FUD
05:18  Sources of FUD
15:26  Putting in the Work
19:49  Community Value
22:42  Focusing on What Is Working
25:51  Side Projects/Studies/Products
31:56  Extreme Ownership

Related Articles

  • Episode 146

    Ricky & Anna dig into member questions around Search Analysis, competition, and motivation. Anna interviews successful Project 24 member, Mike. Main Topic: Search & Success 00:39 Early Ranking Success03:05 P24 Question: Competition 09:13 P24 Question: Content Mix 16:25 P24 Question: Failure & Starting Again 34:38 Interview with Mike

  • Episode 274

    Which comes first the content or the audience? Ricky & Julia talk through this chicken & egg scenario and discuss how considering your audience at every stage of your content can help you succeed. Main Topic: Knowing Your Audience 00:32  Content or Audience First?06:03  Defining Your Audience10:09  Viewer Intent & Content Planning19:21  Trusting Your Audience

  • Episode 324

    If you’re tired of feeling like you “should” post on social media or make community posts on YouTube but you don’t know what you would even post, this one is for you. In this episode, Julia gives a structure for 10 themed days of content. By rotating these, you’ll never run out of content ideas…

  • Episode 166

    Is Google still top dog? Listen in as we discuss Google vs other platforms like Reddit, social media, Bing, & Duck, Duck, Go. We also answer questions about evaluating writers and dealing with broad niches. Main Topic: Google Search & Reddit 00:36 P24 Question: Writer ROI 06:52 P24 Question: Adulting Niche 15:25 P24 Question: Social…

  • Episode 210

    We love a good case study. Nathan & Ricky talk through a Community proposed AI case study and why, or why not, we would consider running a similar study. They also give an update on our two current studies: Project Charity & Project DoubleTime. Main Topic: Case Studies 00:43 P24 Question: AI-Only Site Experiment 07:30…

Leave a Reply

Your email address will not be published. Required fields are marked *