Video Description
By far, the most important skill for bloggers and all creators of web content, is search analysis. Search Analysis is our approach to what most bloggers call "Keyword Research" and it's the one thing that separates those who succeed at ranking their content organically on Google, and those who don't.
In this video I'll show you some important aspects of Search Analysis by showing you an example of a blog post that didn't get it right and by showing you how I'd fix it.
Timestamps:
0:00 - The #1 Google Ranking Factor
0:19 - Search Analysis vs Keyword Research
0:58 - Semantic Search
1:43 - Looking at an Example Blog Post
1:55 - Too many Ads can Hurt SEO
2:12 - Subheadings...? Headlines
4:05 - Post Formatting
4:37 - Missing the Mark
5:00 - YMYL and Authority
6:01 - Search Analysis
6:14 - Related Searches
7:02 - Topical Authority through More Content
7:49 - People Also Ask
9:31 - Win Google Snippets for Multiple Queries
10:46 - Content Completeness
11:19 - Using a Logical Structure for Content
12:37 - Breaking a Topic into Multiple Posts
13:46 - The Plan to Fix This Post
15:22 - Our Approach to Search Analysis
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