Episode 278

Whether you realized it or not, you’re brand is telling a story. Nathan & Julia talk through being intentional and consistent about your brand story message through out your content, comments, and interactions to provide a cohesive connect to your audience. “The way you build a brand that stays is to get people connected with…

Nathan and Anna discuss the benefits of Battleshipping your content to keep it working for you. They also answer member questions around niche selection, traffic, and categories. Main Topic: Battleshipping 00:31 P24 Question: Christian/Ministry Niche04:49 P24 Question: Ranking but No Traffic07:28 P24 Question: Categories & Duplicate Content09:04 Battleshipping10:25 When Should I Battleship?13:08 Why Battleship?15:44 Pre-Project…

Do you include sources in your blog posts? Should you? Nathan & Ricky discuss best practices for citing coursing in the blogging industry, when you need to cite sources, and the value of a source. They also discuss custom homepages. Main Topic: Authority & Sources 03:12 P24 Question: Sourcing Articles 04:01 What Sources are OK?…

Which comes first the content or the audience? Ricky & Julia talk through this chicken & egg scenario and discuss how considering your audience at every stage of your content can help you succeed. Main Topic: Knowing Your Audience 00:32  Content or Audience First?06:03  Defining Your Audience10:09  Viewer Intent & Content Planning19:21  Trusting Your Audience

Nathan chats with Nate from Marketing about his current Income School project VidSchool. Nathan interviews P24 members Paul. Main Topic: YouTube 00:47  P24 Question: Considerations for P24 Site in Another Language 02:26  P24 Question: Should I Pay for Ads in a Crowded YT Niche 07:51  Income School Update from Nate 08:30  VidSchool/Content Warrior 10:42  52/24…

Hold on to your hats! The winds of change have been blowing through internet marketing. Ricky & Nathan discuss some of the roots of this shift and what needs to change for Project 24 members to weather the storm. They also answer member questions around images, tax write-offs, and succeeding with a local feature site….