Episode 277

Which comes first the content or the audience? Ricky & Julia talk through this chicken & egg scenario and discuss how considering your audience at every stage of your content can help you succeed. Main Topic: Knowing Your Audience 00:32  Content or Audience First?06:03  Defining Your Audience10:09  Viewer Intent & Content Planning19:21  Trusting Your Audience

The Content Warrior Challenge kicks off this month in Project 24 and we want to talk about CONTENT. Ricky & Nathan discuss the types and purpose of long “ultimate guide” type content. They also discuss the current state of ads and what that means for Project 24 members. Main Topic: The King of Content 00:10…

What tasks move the needle toward real results as a creator? And how can you deal with everything else that still needs to get done? Nathan and Julia do a deep dive on “Signal” vs. “Noise” to answer that. “Knowing that, I made a better decision — This isn’t something to be perfected. This is…

Get ready to set yourself up for success in 2020. Jim, Ricky, & Nathan discuss how to launch yourself ahead in your business. Main Topic: Setting Yourself Up for Success in 2020 00:22  Cyber-side Project03:49  Ideas & Taking a Shot on Goal 10:37  Backfire example13:02  What Can Taking a Shot Look Like in P24?13:37  Be An…

With over 300 P24 podcast episodes, it can be hard to remember what’s already out there. This episode is a simple guide to help you find the past episodes that would be most useful for you right now. Think of it as a quick reference you can come back to whenever you’re not sure what…

Our plan was to pivot an existing channel and boost it with a 30-day content challenge. Instead, we learned something more effective and were able to test an interesting hypothesis about how YouTube evaluates and spreads re-purposed content. Tune in for all the details! Main Topic: We Found Something Surprising (Channel Pivot) 01:04  Pivoting &…