Episode 268

And we’re back! After a short podcasting hiatus, Nathan and Ricky are back answering your questions about website structure and categories and physical mailing lists. They also discuss that one time when we got hacked. As a reminder, this podcast will now release new episodes every other week on WEDNESDAYS. Main Topic: Community Q&A 00:43 …

In this episode, Jim and Ricky make a change to how the Project 24 podcast is done! They also discuss EAT (Expertise, Authoritativeness, and Trust) and how the Project 24 approach is helping you build EAT and help your SEO while the huge scale approach of Project Rexburg is holding them back a little.

The Content Warrior Challenge kicks off this month in Project 24 and we want to talk about CONTENT. Ricky & Nathan discuss the types and purpose of long “ultimate guide” type content. They also discuss the current state of ads and what that means for Project 24 members. Main Topic: The King of Content 00:10…

Some members may be shocked to find that we have used keyword research tools. Nathan & Ricky discuss when you might use them and when you probably shouldn’t. Spoiler: It’s not what you may think. They also delve into success indicators that can help you when identifying competition and leveling up your blogging skills. Main…

Personal branding is not a new topic, but Ricky shares some insights on how to more effectively accomplish this over difference social media platforms allowing business to expand their reach and be where their audience is. “In general, on social media people would rather follow a person than a company.” – Ricky Main Topic: Personal…

In Episode 6 you’ll hear our discussion of expected return on investment for Project Rexburg.  We’ll also dive into the training we’ve been preparing for our writers and the guidelines we’re using to help our manager grade the articles they’re writing.