Which comes first the content or the audience? Ricky & Julia talk through this chicken & egg scenario and discuss how considering your audience at every stage of your content can help you succeed.
00:32 Content or Audience First?
06:03 Defining Your Audience
10:09 Viewer Intent & Content Planning
19:21 Trusting Your Audience
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The good news is this is the most efficient way to improve your videos. The bad news is that it’s also the most painful. But we know you can push through it. In this episode Julia covers exactly how to rewatch your own videos and evaluate where you are and what you want to change…
In this episode we discuss the recent BERT update and best practices for outsourcing your content. Main Topic: BERT & Outsourced Content 00:40Â Google Algorithm Update/BERT04:38Â Ranking/Seasonal/EAT09:40Â De-Commoditize16:57Â Project Rexburg18:42Â Outsourced Content Best Practices22:01Â TextGoods
In this episode, Jim and Ricky introduce “Backfire” their new youtube channel. They dive into the details of the channel and what they are hoping to get out of the project.
Nathan and Anna answer your questions around YMYL, Topic Clusters, and Google Trends. Anna interviews successful Project 24 member, Rachel. Main Topic: P24 Success Story 01:12 P24 Question: YMYL Niche 04:10 P24 Question: Topic Clusters 07:45 P24 Question: Google Trends & Search Volume 18:51 Success Interview with Rachel
Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO. Main Topic: Workflow Changes 00:26 We’re Moving! 07:04 Effect on Projects 10:04 Standardizing & Scaling 17:48 P24 Question: Authority Indicators…
Creating a YouTube channel is just one potential market for your online business. In this episode Julia and Nathan explore a plan for a successful online business, without being on camera. Main Topic: No-Video Creator Strategy 00:25 Ads & Audience06:46 Social Media, Email, & Forums09:02 Digital Marketing16:25 Thinking Outside the Box
