Episode 264

Should you ever throw out a video without publishing? We do. Here are the guidelines we use to determine if you should toss or publish when things go wrong. Main Topic: Graveyard Videos 01:59  Technical Difficulty06:16  Audience Mismatch13:08  Not Uniquely Helpful17:39  Doesn’t Hook20:24  Momentum22:19  A Caveat

If you’ve ever published consistently on YouTube, you’ve seen your fair share of flops. But after panicking and deciding to throw your YouTube career in the trash, what should you do? In this episode, Ricky and Julia talk you through when to tweak your video, when to adjust your YouTube strategy, and when to just…

Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many videos die a…

In this episode Julia breaks down the components of a hook pack, the reasoning for using this method when planning your videos, and some best practices. If you’re looking to level up your YouTube strategy, this technique is one of the best habits to learn.  Main Topic: The Hook Pack Resources Mentioned:– Episode 354: An…

In Episode 3, Jim and Ricky talk about what to do once your site starts to earn a more substantial income.  They’ll go through some tax and legal considerations and give you some advice from their experience when they hit this level.

Copying. Stealing. Inspired by… Each has a different connotation and ethical implications. So what qualifies as “copying” and when is it ok versus not in the creative world? Ricky and Julia talk through how certain kinds of copying are not only good but encouraged for new creators. Do you agree? “You don’t need to be…