Episode 110

In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.  Main Topic: Ethics of Marketing 00:40  Ethics 01:34  Scarcity & Sales 08:46  Marketing  10:22  Crossing the Line 12:23  Personal Ethics 23:14  Quitting Cancel Culture

Ricky and Anna dive deep into Topic Clustering. Ricky reviews a case study shared by P24 members in the Community and discusses when and how topic clustering might be beneficial for your site. Main Topic: Topic Clustering 00:43 P24 Question: Titles for Blogs vs YouTube 06:54 P24 Question: Large Website or Sub-Websites 10:48 P24 Question:…

Here’s an easy step by step process to audit your own YouTube channel and easily find one area to work on! 1. Find 2-3 other channels that you like in your niche that are successful.2. Watch a few of their videos and rank the creator 1-5 on the following metrics:A. Pacing (Hook, avoiding repetition, etc)B….

In Episode 4, Jim and Ricky discuss selling your info product after the initial launch. They share their favorite tools for selling, how to outsource customer support, and more.

We’re on the line with Spencer Haws of Niche Pursuits & Link Whisper. He shares his SEO tips and insights from many years of experience in niche site building.  Main Topic: Interview with Spencer Haws 01:51  Background 04:44  Link Whisper 12:24  Internal Linking Case Studies 17:05  Link Whisper Reporting 19:41  Underrated and Overrated SEO  24:57 …

Ricky, Nathan, & Anna discuss how to deal with falling short and owning up to our mistakes as business owners. They share some real situations and what they feel has made a huge difference for the Income School brand. They also answer questions around niche selection and search analysis. Main Topic: Falling Short 00:46 P24…