Episode 262

In this, this first episode of the now weekly Project 24 Podcast, Jim and Ricky share their experience using YouTube both to promote a niche website and to build an audience for launching a course or other info product.

Our plan was to pivot an existing channel and boost it with a 30-day content challenge. Instead, we learned something more effective and were able to test an interesting hypothesis about how YouTube evaluates and spreads re-purposed content. Tune in for all the details! Main Topic: We Found Something Surprising (Channel Pivot) 01:04  Pivoting &…

Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO. Main Topic: Workflow Changes 00:26 We’re Moving! 07:04 Effect on Projects 10:04 Standardizing & Scaling 17:48 P24 Question: Authority Indicators…

It’s more important than ever to diversify our how and where we connect with our audience. Nathan & Ricky discuss how early they would start adding social media content and share tips for engaging on social media. Main Topic: The Social Media Platform You Might Be Overlooking 03:04  P24 Question: Beginner Next Steps05:51  Niche Size08:15 …

Ricky and Anna dive deep into Topic Clustering. Ricky reviews a case study shared by P24 members in the Community and discusses when and how topic clustering might be beneficial for your site. Main Topic: Topic Clustering 00:43 P24 Question: Titles for Blogs vs YouTube 06:54 P24 Question: Large Website or Sub-Websites 10:48 P24 Question:…

Join Anna & Ricky as we dive into what we know about the Google Mum update and what the could change in SEO and content creation. Main Topic: Google Mum 00:54 P24 Question: Outranking Thin Authority Content 03:46 P24 Question: Niching Down 08:50 P24 Question: Quora 11:18 P24 Question: Google Mum 13:56 What is Google…