Episode 56

In this episode, Jim and Ricky make a change to how the Project 24 podcast is done! They also discuss EAT (Expertise, Authoritativeness, and Trust) and how the Project 24 approach is helping you build EAT and help your SEO while the huge scale approach of Project Rexburg is holding them back a little.

Getting comfortable on camera is one of the hardest parts of building a YouTube channel. In this episode, Nathan interviews Julia about the lessons she’s learned, the mistakes she made, and how she’s grown as an on-camera presenter. Next week, Julia turns the tables on Nathan. Main Topic: What We Wish We’d Known About Being…

In Season 4 we’ll mostly be focused on the February Content Warrior Challenge! In episodes 2-5 we’ll take your questions and help you read the goal to create 60,000 words worth of new content in just 28 days! In this episode, though, we also talk about a big challenge we’re facing with YouTube. There’s a…

Nathan and Ricky continue the discussion on actions to take after a Google Update rocks your site. They discuss the importance of building a brand and growing your EEAT and give specific examples on ways you can do that. Main Topic: Google Update Recovery, Part 2: EEAT 01:23  EEAT08:24  Credentials & Experience15:10  Community Participation18:21  Referencing…

It’s the big one before THE Big One. Nathan and Anna chat about Search Analysis for our new website CookforFolks. Nathan interviews P24 member Arthur. Main Topic: Cookforfolks Search Analysis 00:41  Content Warrior Challenge Update 02:21  CookforFolks Search Analysis 05:18  Striking Gold 07:20  Snippets & Answer Targets 11:46  P24 Member Interview: Arthur

We’re on the line with Jeff Coyle, co-founder and CSO of MarketMuse, to discuss AI and its role in content creation. We review the MarketMuse process, the cost and value of content, and how to stay relevant as a blogger.   Main Topic: Interview with Jeff Coyle, Co-founder of MarketMuse 00:32  MarketMuse Experience 03:03  AI &…