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  • Episode 132

    Jim & Ricky share their thoughts on using AI in the content creation process. They also discuss the basis and ethics for a SEO “Sniping” technique taught in the new blogging course. They answer questions about the transition of the Margin YT channel to Income School vlogs, when to rebrand, and embedding videos in post.  Main…

  • Episode 140

    Ricky and Anna dive deep into Topic Clustering. Ricky reviews a case study shared by P24 members in the Community and discusses when and how topic clustering might be beneficial for your site. Main Topic: Topic Clustering 00:43 P24 Question: Titles for Blogs vs YouTube 06:54 P24 Question: Large Website or Sub-Websites 10:48 P24 Question:…

  • Episode 109

    The holidays are just around the corner which can mean a big increase in revenue for your site if you are ready. The guys chat about things to do, and not do, to optimize your monetization earnings through the end of the year.  Main Topic: End of the Year Monetization “Your Best Year Ever” Mini…

  • Episode 334

    Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark. Main Topic: You’re Not as Different as You Think 01:00  Is it Everyone? Or Just Me?04:03  External Validation10:57  Statistically Speaking20:39  Seeing v Buying22:37  What’s Working

  • Episode 193

    The niche for Project Charity has been revealed! (See the full reveal video here: https://www.youtube.com/watch?v=vjhGfQDGVFc) Anna, Nathan, & Ricky talk through next steps for the new site. They also discuss EEAT, AI images, and expired domains. Main Topic: Project Charity Niche Reveal 00:45 Niche Revealed 03:50 Niche Immersion 08:26 Brand Plan & Categories 12:50 The…