Episode 109

There are some big shakeups on the horizon in SEO. Jim, Nathan, & Nate talk through potential changes with Google’s November Core Update, the effectiveness of YouTube Shorts vs Stories, and Apple possibly getting in the search game. Main Topic: Changes in SEO 00:24  Google Passage Indexing 05:22  Stand Alone Subheadings 08:04  Answer Targets within…

Growth means change. We’re discussing how to delegate and handle tasks as you scale your business. We also answer questions regarding search analysis, website categories, and authority sites. Main Topic: Scaling & Delegating 00:36 Income School Updates 01:15 Delegating 10:05 Processes & Systems 15:34 Time Value 24:55 P24 Question: People Also Ask vs Search Terms…

Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many videos die a…

Don’t let YouTube or any other platform own your audience list. Setting up a website is easier than you think and every creator needs one. Whether you are just getting started or are building out an extensive site, Cloudways is our top choice for hosting. Get started with Cloudways here. Main Topic: Every Creator Needs…

Should you ever throw out a video without publishing? We do. Here are the guidelines we use to determine if you should toss or publish when things go wrong. Main Topic: Graveyard Videos 01:59  Technical Difficulty06:16  Audience Mismatch13:08  Not Uniquely Helpful17:39  Doesn’t Hook20:24  Momentum22:19  A Caveat

AI writing tools are a HOT topic in content creation. With new tools constantly emerging, how do you decide which tools are worth it? Nathan & Ricky share their thoughts in this episode. Ricky also references recent Creator Files interviews discussing using AI in other ways. See CF Episodes 10, 12, 13, 15, 16, 17…