Episode 109

Thinking about upgrading your gear? Nathan and Julia talk through how you can upgrade on a budget and in the most impactful ways. They also reveal free or cheap solutions you may not have thought about taking advantage of. Main Topic: Gear Talk – When & What to Upgrade 00:15  Where to Start01:38  New Channel…

You may have heard… we’re taking a break from Channel Makers. Nathan and Julia talk through the why and what this means for YOU and P24. Channel Makers Announcement “If you think about yourself as a whole pie, you’re sharing like a slice. Your channel should be a slice of that pie.” -Nathan Main Topic:…

Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO. Main Topic: Workflow Changes 00:26 We’re Moving! 07:04 Effect on Projects 10:04 Standardizing & Scaling 17:48 P24 Question: Authority Indicators…

If you’re new to YouTube and your channel isn’t growing yet, that’s completely normal. In this episode, we walk through the most common things we fix first on beginner channels. From clarity and packaging to on-camera presence and publishing habits. If you still want a channel audit, you can buy one here. Main Topic: 90%…

In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.  Main Topic: Ethics of Marketing 00:40  Ethics 01:34  Scarcity & Sales 08:46  Marketing  10:22  Crossing the Line 12:23  Personal Ethics 23:14  Quitting Cancel Culture

Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many videos die a…