Episode 318

Ricky & Anna dig in to the Cook for Folks site and what has and has not worked out with this case study. They also answer questions about a borderline YMYL niche & potential Google Update effects. Main Topic: Lessons from Cook For Folks 00:34 Cook for Folks & the Google Updates 01:26 Building Niche…

We love a good case study. Nathan & Ricky talk through a Community proposed AI case study and why, or why not, we would consider running a similar study. They also give an update on our two current studies: Project Charity & Project DoubleTime. Main Topic: Case Studies 00:43 P24 Question: AI-Only Site Experiment 07:30…

We’re digging in on the details of the WorkPrep.com case study. The guys discuss possible implications for EAT, YMYL, and the content mix. We also walk through 3 ways to better tee up your answer paragraph and front-load your snippet.  Main Topic: WorkPrep Case Study 01:05  P24 Question: Changing a Resource Page to a Post…

Nathan and Ricky continue the discussion on actions to take after a Google Update rocks your site. They discuss the importance of building a brand and growing your EEAT and give specific examples on ways you can do that. Main Topic: Google Update Recovery, Part 2: EEAT 01:23  EEAT08:24  Credentials & Experience15:10  Community Participation18:21  Referencing…

The guys podcast remotely while we continue to shelter in place. They discuss the recent 52/24 challenge, the lessons they learned, and recommendations for applying it to your business. Main Topic: 52/24 Recap 00:14  Amazon Affiliate Update 01:34  P24 Question: Partner Agreements 06:16  P24 Question: Niche Key Indicators 12:08  52/24 Recap 12:45  Pushing Through Barriers…

In this episode, Nate joins Anna and answers a few questions about YouTube, such as when to pitch to brands. They also dive into the new course in Project 24 on how to monetize your channel (or site) with Patreon and other similar Memberships.  Main Topic: Patreon & YouTube 00:40  P24 Question: When to Start…