The Income School Blog

  • Episode 323

    Ricky shares his top tier recommendations for books that would benefit content creators. He’ll talk through why this particular book will help creators and the impact it has had on him as a creator and business owner. Main Topic: The Creator Playbook (From My Favorite Books) 01:14  The YouTube Formula by Derral Eves08:45  Sponsor Magnet…

  • Episode 322

    Nathan and Julia talk through the real concerns creators have about AI-generated content flooding the internet and why the future might not be as bleak as it seems. This is a conversation about what happens next and how to think about competing in an AI-saturated world. Main Topic: Will AI Slop Ruin YouTube? 01:29  Views…

  • Episode 321

    Whether you realized it or not, you’re brand is telling a story. Nathan & Julia talk through being intentional and consistent about your brand story message through out your content, comments, and interactions to provide a cohesive connect to your audience. “The way you build a brand that stays is to get people connected with…

  • Episode 320

    Forget chasing algorithms and posting into the void. In this episode, Nathan and Julia dive into the power of building communities. That means a Facebook group, forum, or even in person space where your audience can actually connect. We talk about shifting from broadcaster to host: your job isn’t just to show up, it’s to…

  • Episode 319

    Creating a YouTube channel is just one potential market for your online business. In this episode Julia and Nathan explore a plan for a successful online business, without being on camera. Main Topic: No-Video Creator Strategy 00:25  Ads & Audience06:46  Social Media, Email, & Forums09:02  Digital Marketing16:25  Thinking Outside the Box

  • Episode 318

    With the books closed on 2025, tax season is just around the corner. As a content creator preparing to file taxes can be a daunting, confusing, and intimidating process. Nathan & Julia chat about some common tax terms, what to consider as a creator, and some tax strategy dos and don’ts. Disclaimer: We are not…

  • Episode 317

    Happy New Year! These goals go beyond the obvious “publish more”. Of course, content is king, but here are 5 tangible goals to set that will take you the extra mile. Main Topic: 5 Creator Goals (That Are NOT “Publish More”) 03:37  Improving How You Capture Your Audience06:00  Monetizing Beyond Affiliates & Ads07:31  Omni-Channel Presence12:06 …

  • Episode 316

    If you’re new to YouTube and your channel isn’t growing yet, that’s completely normal. In this episode, we walk through the most common things we fix first on beginner channels. From clarity and packaging to on-camera presence and publishing habits. If you still want a channel audit, you can buy one here. Main Topic: 90%…

  • Episode 315

    With over 300 P24 podcast episodes, it can be hard to remember what’s already out there. This episode is a simple guide to help you find the past episodes that would be most useful for you right now. Think of it as a quick reference you can come back to whenever you’re not sure what…

  • Episode 314

    Ricky and Julia share what we wish every new member knew at the beginning for their P24 journey. Even if you’ve been around for a while there might be something in this episode that surprises you. Main Topic: Your First 7 Days (What We Wish Every Member Knew) 00:44  P24 Resources10:09  Practice12:20  Niche Selection16:50  Be…