The good news is this is the most efficient way to improve your videos. The bad news is that it’s also the most painful. But we know you can push through it. In this episode Julia covers exactly how to rewatch your own videos and evaluate where you are and what you want to change…
If you’ve ever published consistently on YouTube, you’ve seen your fair share of flops. But after panicking and deciding to throw your YouTube career in the trash, what should you do? In this episode, Ricky and Julia talk you through when to tweak your video, when to adjust your YouTube strategy, and when to just…
When your audience feels connected to you, they become loyal. But connecting with invisible people through a screen isn’t the most natural skill. In this episode Julia shares 9 ways to connect with your audience that will keep them coming back fto your channel again and again. Main Topic: 9 Tricks to Deeply Connect with…
Even if your niche isn’t local specific, you could see a huge boost in exposure if you frame it that way. In this episode, Ricky and Julia cover local strategy and SEO for YouTube, websites and services. Main Topic: Local Exposure for Any Niche 00:41 Why Consider Local Content?02:57 Location-Based Web Content06:58 Online Offerings15:02 SEO…
Pivoting your channel doesn’t always mean changing your niche or topic. Ricky and Julia talk through other pivoting options to help refine and define your audience and grow your channel. Main Topic: Ways to Pivot 01:16 Niche Pivots10:50 Narrow v Broad Pivots14:27 Format Pivots23:14 Monetization Style Pivots27:18 Micro Audience Pivots36:01 Evaluating Your Content For more…
In this episode Julia and Nathan talk about creating tools, resources, or products for your audience. They discuss how sometimes the tools that seem too small to be helpful are the ones that grow your fanbase the most and how anyone can get started even before you feel ready. “Getting past that initial fear so…
Nathan & Julia are talking through their trust issues with AI and other LLMs. Listen in for their tips on making AI a thought-partner instead of a thought-leader and avoiding the false sense of security AI content gives. Main Topic: Managing AI Trust Issues 00:13 NEW AI Cohort01:20 AI Value05:51 Guardrails & Variables12:40 Verifying18:11 Wasting…
Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark. Main Topic: You’re Not as Different as You Think 01:00 Is it Everyone? Or Just Me?04:03 External Validation10:57 Statistically Speaking20:39 Seeing v Buying22:37 What’s Working
Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many videos die a…
Essay-style videos have been quietly taking over YouTube but most niche creators assume they’re not for them. In this episode, Nathan and Julia dig into what essay videos actually are, why they work so well algorithmically, and why they might be one of the most underused opportunities hiding in plain sight, no matter your niche….