The Income School Blog

  • YT Episode 112

    You may have heard by now: We’ve partnered up with Spotter on a new AI-driven YT tool that we really believe will make your videos better. Nathan & Julia are discussing how this tool strikes the balance on AI inspiration and reporting to influencing creators wherever they are in the idea process. You can sign…

  • Episode 251

    And we’re back! After a short podcasting hiatus, Nathan and Ricky are back answering your questions about website structure and categories and physical mailing lists. They also discuss that one time when we got hacked. As a reminder, this podcast will now release new episodes every other week on WEDNESDAYS. Main Topic: Community Q&A 00:43 …

  • Episode 250

    In this episode, Nathan & Ricky address a member questions about creating a content strategy between an acquired magazine, newsletter, and new blog content. Main Topic: Combining Old and New Content Effectively 00:16  P24 Question: Print Media & Digital Content Strategy01:28  Identifying Your Direction02:10  Preserving History07:26  Repurposing Content09:18  New Content & Search Analysis15:03  Utilizing Other…

  • YT Episode 111

    Being on camera is not a natural skill for most people. Julia and Nathan discuss some universal traits and how to “be yourself” while still providing engaging content. Main Topic: Can Anyone Be Good On Camera? 00:14  Charisma & Being Yourself04:34  Universal Traits10:26  Unique Opinions13:36  Julia’s Tips for Being More Natural16:31  Nathan’s Tips for Being…

  • Episode 249

    Nathan and Ricky are responding to your questions and discussion from the Project 24 Community. In this episode they discuss: ads, domain changes, and Google Business listings. They also outline how they would proceed if they were jumping back in to blogging right now after a break. Main Topic: Your Questions. Our Answers. 00:44  Getting…

  • YT Episode 110

    In response to our YT Thumbnail A/B tests, we were contacted by YouTube. Listen in to hear what the YouTube had to say, some further insights, and what we think moving forward. Main Topic: YouTube Responds to Our A/B/C Testing Results 00:20  YouTube’s Response03:26  Statistical Significance05:22  Winner v Preferred v Inconclusive11:39  Watch Time & Creator…

  • Episode 248

    They say change is the one constant and things are certainly changing in for online websites. From alternate traffic sources to snippets and answer targets to the popularity of Google, Nathan and Ricky talk through some changes and how they effect our blogging plans. Main Topic: A Change of View 00:53  P24 Member Success09:24  Snippet…

  • YT Episode 109

    Determining the focus of your niche can be daunting and overwhelming. Nathan & Julia talk through how to start and progress in niching your channel up or down as a content creator. Main Topic: Niching Up or Down 03:34  Channel Niche Progression07:40  When to Niche Up or Down14:30  How to Assess a Change

  • Episode 247

    Are you making the most out of your Amazon affiliate opportunities? Join Nathan & Ricky as they discuss the Amazon Affiliate program, the best way to make money, and new opportunities to leverage your audience. Main Topic: Cashing In As An Amazon Affiliate 00:31  Images & Site Stripe02:41  WordPress Plugins – Are They Worth it?08:22 …

  • YT Episode 108

    Read anything good lately? Julia gives her current favorites for business, life, and YouTube. Drop your favorite reads in the Income School Community! Main Topic: Julia’s Best Book Recommendations 01:41  The YouTube Formula by Derral Eves02:07  YouTube Secrets by Sean Cannell02:14  Super Fans by Pat Flynn02:35  Never Lose a Customer Again by Joey Coleman04:12  Digital…