YT Episode 108

Pivot! Nate & Ricky are discussing when and how to pivot the topic or archetype on your YouTube channel using the Ghost or Stated pivot strategies. Main Topic: Pivoting Your Channel 01:03 Pivoting Your Channel 02:36 Broadening Audience 03:43 Understanding Your Audience & Archetype 07:23 Large Pivots & Topic Overlap 09:45 When to Pivot 10:10…

Can a YouTube channel help a traditional local-based business? Nate, Julia, & Ricky discuss the benefits of utilizing YouTube for local business and how to shift your mindset to fit your business needs. Main Topic: YT for Local Businesses 01:07 Blogging vs YT 04:03 User Intent 12:37 When Not To Use YT 15:23 Video Content…

Periodically auditing your channel is a vital to success. You don’t need to be a YT expert to perform a good audit. Nathan & Julia walk you through what things to consider to confidently self-audit your channel and videos. Main Topic: Finding Out Exactly What Your Channel Needs 00:33  Auditing Your Own Channel01:12  Identifying What’s…

This week, Nathan and Julia discuss the lesser prioritized art of creating a good thumbnail, how much it should reveal, and ways to evaluate your thumbnail. Listen in and share your thoughts in the Community comments. Main Topic: The Complexity of a Good Thumbnail 01:23  Creating Good Thumbnails04:28  Over Explaining vs Under Explaining12:26  Scroll Stopping19:03 …

Nate is out to do some myth-busting around our thoughts regarding experts on YouTube. With Ricky & Nathan, he discussed six “expert types” and shares examples of current YouTube channels using that strategy. Main Topic: Expert Types 01:19 Types of Experts on YouTube 03:24 Experience Expert 09:40 Research Expert 14:42 Hero/Journey Expert 26:35 Neighbor Expert…

We’re shocked! We’ve been Beta testing YouTube’s long-awaited Test and Create A/B Thumbnail Tester and found some results that completely took us by surprise. Main Topic: YouTube’s Test and Create A/B Thumbnail Tester 01:39  A Very Special Test06:01  Why Is This a Problem?15:07  What About Small Creators?