Episode 250

Our plan was to pivot an existing channel and boost it with a 30-day content challenge. Instead, we learned something more effective and were able to test an interesting hypothesis about how YouTube evaluates and spreads re-purposed content. Tune in for all the details! Main Topic: We Found Something Surprising (Channel Pivot) 01:04  Pivoting &…

Love it or hate it: AI is here to stay. Nathan and Julia discuss how their thoughts and uses around AI have changed overtime and how it might actually benefit your business. Main Topic: The Great AI Debate 00:32  Initial Impressions03:44  Today’s Thoughts04:40  Prompting11:24  Taking Shortcuts Additional Resources Beyond the Prompt Podcast

We’re digging in on the details of the WorkPrep.com case study. The guys discuss possible implications for EAT, YMYL, and the content mix. We also walk through 3 ways to better tee up your answer paragraph and front-load your snippet.  Main Topic: WorkPrep Case Study 01:05  P24 Question: Changing a Resource Page to a Post…

Editing is easily one of the most time consuming tasks for video content. We’ve been working with outsourced editors and are passing on our tips and a top secret offer. Main Topic: Your Guide to Outsourcing Editing 00:24  What We’re Doing01:47  Finding An Editor08:05  The Workflow12:34  Cost Value

Join Anna & Ricky as we dive into what we know about the Google Mum update and what the could change in SEO and content creation. Main Topic: Google Mum 00:54 P24 Question: Outranking Thin Authority Content 03:46 P24 Question: Niching Down 08:50 P24 Question: Quora 11:18 P24 Question: Google Mum 13:56 What is Google…

We love a good case study. Nathan & Ricky talk through a Community proposed AI case study and why, or why not, we would consider running a similar study. They also give an update on our two current studies: Project Charity & Project DoubleTime. Main Topic: Case Studies 00:43 P24 Question: AI-Only Site Experiment 07:30…