Author: Carissa Littleford

  • YT Episode 106

    It’s not very often that Nathan and Julia find themselves on completely opposite sides of a YouTube discussion, but that’s exactly how this topic started. Listen in as they discuss the one thing they wish they knew when starting on YouTube and how the solution is really the same thing. Main Topic: What I Wish…

  • Episode 244

    Content creation is a huge part of a successful website, but are there more ways you can utilize your content to maximize your results? Led by some recent member questions, Ricky and Nathan discuss options for using old content in new ways. Main Topic: Leveraging the Work You’ve Done 00:44  P24 Question: Blog Posts to…

  • YT Episode 105

    These small fixes can make a huge difference. Does your channel need them? We recently reviewed a couple dozen youtube videos and noticed some patterns. Some of these fixes take less than a few minutes and might be the key to unlocking more views. Main Topic: Small Fixes That Could Be Holding You Back (Video…

  • Episode 243

    Hold on to your hats! The winds of change have been blowing through internet marketing. Ricky & Nathan discuss some of the roots of this shift and what needs to change for Project 24 members to weather the storm. They also answer member questions around images, tax write-offs, and succeeding with a local feature site….

  • YT Episode 104

    It’s easy to get stuck in the research phase. Let’s talk about how to get out of it and what it looks like for different types of channels – even entertainment channels! Main Topic: Defining and Executing the Research Phase of Video Production 02:26  Planning v. Research v. Ideation08:01  When to Move On11:41  Research Includes19:32 …

  • Episode 242

    Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works. Main Topic: Fear, Uncertainty, Doubt 00:27  FUD05:18  Sources of FUD15:26 …

  • YT Episode 103

    “They say filmmaking is problem solving. If you don’t have problems while you are filming it’s because you don’t recognize the problems.” Cody, our super talented video editor, joins Julia and Nathan as we continue the discussion on dealing with those moments where filming sessions just don’t turn out as planned. Main Topic: Our Biggest…

  • Episode 241

    Ricky and Nathan talk about a bit of advice that will help any blogger, content creator, or Project 24 member. They discuss their journeys from “bloggers” to small business owners and opening your mind to what you are and what can be. Main Topic: Treating Your Blog Like a Business 01:22  Business Mindset11:15  Monetization14:14  Starting…

  • YT Episode 102

    It’s been said that “failure is inevitable” and content creators working with technology definitely know that sting. For all it’s wonders, sometimes tech just doesn’t operate as planned. In this episode, Nathan & Julia identify different points of failure YouTube creators often face and possible way to mitigate them. Pelican case recommendation here. Main Topic:…

  • Episode 240

    Writing is a crucial skill for anyone making a foray into the blogging world. However, for most of us, writing in a way that is helpful, concise, and effective is not a skill that comes naturally. Ricky and Nathan chat about the recent Google Updates, what it has taught us about how we write, and…