We’re shocked! We’ve been Beta testing YouTube’s long-awaited Test and Create A/B Thumbnail Tester and found some results that completely took us by surprise.
01:39 A Very Special Test
06:01 Why Is This a Problem?
15:07 What About Small Creators?
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It’s Content WARRIOR time! Nathan and Julia talk about the challenge, what we’re doing on our own channels, and what to do if the challenge doesn’t feel like a good fit for your channel. Main Topic: The Content Warrior Challenge: How to Make it Work for Your Channel 01:26 The Content Warrior Challenge04:18 Adaptations to…
Nate is out to do some Myth-Busting on the relevancy of click-thru rates. Together with Ricky and our newest team member, Julia, they’ll discuss why your click-thru rate may not be telling you what you think. They also discuss potential pitfalls in promoting videos externally and copyright considerations in collaboration videos. Main Topic: CTR is…
In this episode Nate & Ricky dive into best practices and ideas for channels that create series videos. They share their recommendations for producing series videos in a gaming entertainment channel. They also respond to a member question about A/B testing. Main Topic: Series Channels & A/B Testing 02:58 YouTube & Series 04:28 Recommendations for…
Arche-what? Listen in as Nate digs into the different types of YouTube channels, why it matters, and how it impacts your channel, audience, & monetization. Main Topic: 3 Channel Archetypes 00:30 Channel Types 04:07 Information Channels 09:22 Entertainment Channels 16:25 Connection Channels 22:51 Hybrid Channels 25:49 Choosing Your Ratio 29:55 Transitioning Intentionally
For most people the most effective thing you can do right now to up-level your content for the time and effort that it will take is making better thumbnails. Julia walk through different exercises you can do to increase your understanding of good thumbnails & some “Rules of Thumb” (see what we did there?!) of…
Pivot! Nate & Ricky are discussing when and how to pivot the topic or archetype on your YouTube channel using the Ghost or Stated pivot strategies. Main Topic: Pivoting Your Channel 01:03 Pivoting Your Channel 02:36 Broadening Audience 03:43 Understanding Your Audience & Archetype 07:23 Large Pivots & Topic Overlap 09:45 When to Pivot 10:10…
