Over the past year YouTube has become the most used streaming service for television viewing (source) surpassing many household services like Netflix, Hulu, Disney+. More users are also viewing YouTube via their television than any other device type. How might this impact content creators? We’re already starting to see some shifts in the algorithm recommending…
Thinking about upgrading your gear? Nathan and Julia talk through how you can upgrade on a budget and in the most impactful ways. They also reveal free or cheap solutions you may not have thought about taking advantage of. Main Topic: Gear Talk – When & What to Upgrade 00:15 Where to Start01:38 New Channel…
Ricky recently met with top YouTube strategists Colin & Samir, Aprilynne Alter, & Jon Youshaei at the exclusive Spotter Studio Idea Summit. Listen in as Ricky shares what he learned and how it can help you plan and grow. Main Topic: Coming Soon on YouTube: Insights from Industry Strategists 00:15 Spotter Studio Idea Summit06:56 Serial…
In this episode, Julia and Nathan go over basic and advanced retention tactics. They discuss some often seen mistakes and ways to overcome them. Main Topic: Retention Strategies – Beginner to Advanced 00:20 The BIG 501:54 Repetitions & Transcript Editing06:35 Tighter Cuts & Storytelling16:18 Scripting in Reverse Resources Mentioned Luke Scripted – The YouTube Script…
There’s nothing like a challenge to push your growth and skills to the next level. Ricky & Julia discuss how dedicated, focused effort plus group feedback and accountability can propel members forward. And the great news? We’re providing options moving forward for you to hone your skills and elevate your content. “Without feedback it’s really…
YouTube is celebrating 20 years by hosting a gathering in all 50 states. It’s open to all creators, but you need to RSVP apply. Julia & Nathan recently attended the Idaho event and share their experience. They also give updates on YouTube Shorts and hint at a new Channel Makers video coming soon about changes…
In early March YouTube announced a Premium Lite option for viewers that would allow for an ad-free experience at a lower subscription rate. What will this mean for YT Creators and monetization potential? Nathan & Julia talk through the possible impact of the change on creators and initial thoughts on what you can do to…
Changing up your content style or format can be intimidating. Julia and Nathan talk through the advantages of experimenting with content styles and how to determine if it is time to change things up. They also discuss some projects and style changes we have been experimenting with on channels. “I think most business people fail…
You might be thinking about industry connections and collaborations all wrong. We’ve done it too. In this episode Nathan & Julia and discussing creating real meaningful industry connections for your business and connection methods and types you may be overlooking. “When you just put yourself out there – guess what? People want to connect with…
Which comes first the content or the audience? Ricky & Julia talk through this chicken & egg scenario and discuss how considering your audience at every stage of your content can help you succeed. Main Topic: Knowing Your Audience 00:32 Content or Audience First?06:03 Defining Your Audience10:09 Viewer Intent & Content Planning19:21 Trusting Your Audience