Episode 280

Nathan and Ricky continue the discussion on actions to take after a Google Update rocks your site. They discuss the importance of building a brand and growing your EEAT and give specific examples on ways you can do that. Main Topic: Google Update Recovery, Part 2: EEAT 01:23  EEAT08:24  Credentials & Experience15:10  Community Participation18:21  Referencing…

Get ready to set yourself up for success in 2020. Jim, Ricky, & Nathan discuss how to launch yourself ahead in your business. Main Topic: Setting Yourself Up for Success in 2020 00:22  Cyber-side Project03:49  Ideas & Taking a Shot on Goal 10:37  Backfire example13:02  What Can Taking a Shot Look Like in P24?13:37  Be An…

In part 4 of our Google Update Recovery miniseries Nathan & Ricky discuss different types of diversification to limit them impact when one source dips. Main Topic: Google Update Recovery, Part 4: Diversifying 00:41 P24 Question: Standalone Blogging 03:25 The 5 Forces 13:18 Traffic Diversification 27:14 Income Diversification

Should you ever throw out a video without publishing? We do. Here are the guidelines we use to determine if you should toss or publish when things go wrong. Main Topic: Graveyard Videos 01:59  Technical Difficulty06:16  Audience Mismatch13:08  Not Uniquely Helpful17:39  Doesn’t Hook20:24  Momentum22:19  A Caveat

Nathan and Julia talk through the real concerns creators have about AI-generated content flooding the internet and why the future might not be as bleak as it seems. This is a conversation about what happens next and how to think about competing in an AI-saturated world. Main Topic: Will AI Slop Ruin YouTube? 01:29  Views…

As we wrap up the year, Nathan gives his top 7 takeaways from site building in 2019. Main Topic: Top 7 Takeaways from 2019 01:29  P24 Question: Can I be Successful without YouTube?04:20  1 – EAT07:26  2 – Working in a YMYL Space10:00  3 – Importance of Niche Selection12:21  3b – Importance of Search Analysis14:02 …