Being a creator is tough. Nathan and Julia discuss the common obstacles of having an online business and some of the ways we deal with them. Main Topic: Overcoming Hurdles as a Creator 00:51 Motivation Drop-off05:25 Overwhelm09:16 Lack of Clear Strategy14:53 Fear of Failure/Success19:02 Lack of Support22:01 Unreal Expectations & Burnout28:52 Comparison
So you’re seeing good initial signs on your channel. How soon is too soon to start thinking about things like monetization and expanding your reach? Julia and Nathan talk through things to keep in mind as your channel starts gaining traction. “Every time you can get eyeballs on your brand, that’s an opportunity for more…
Nathan and Julia share the 5 best and 5 worst YouTube analytics to pay attention to. Well, actually they lost count… something like that. Main Topic: The Best & Worst YT Analytics to Pay Attention To 00:48 Click Through Rate03:19 Average Percentage Viewed07:18 1 Out of 10 Ranking10:22 Demographics12:35 Watch Time v. Subscribers14:28 YT Studio…
Our plan was to pivot an existing channel and boost it with a 30-day content challenge. Instead, we learned something more effective and were able to test an interesting hypothesis about how YouTube evaluates and spreads re-purposed content. Tune in for all the details! Main Topic: We Found Something Surprising (Channel Pivot) 01:04 Pivoting &…
Crafting, understanding, and defining your brand is an important exercise for content creators. Ricky & Nathan discuss who or what decides what your brand is and things to consider as you are working to develop your brand identity. “Your brand is every aspect of your business and how people engage with you and how they…
Don’t let YouTube or any other platform own your audience list. Setting up a website is easier than you think and every creator needs one. Whether you are just getting started or are building out an extensive site, Cloudways is our top choice for hosting. Get started with Cloudways here. Main Topic: Every Creator Needs…
Nathan and Julia discuss when and how to make videos on “overdone” topics in your niche and how to stand out in a crowded space. “ Get on the same page with yourself. What that means is asking yourself the right questions every time you’re publishing a video… all those questions need to be asked…
The Content Warrior Challenge is coming to Project 24 in September and Nathan and Julia are discussing how you can prepare now to make the most out of your experience. They’ll offer some suggestions and share a new method we are testing to evaluate our content. “Your Content Warrior Challenge can look WILDLY different from…
Whether it’s summer vacations or holiday plans, it can be hard to publish consistently during busy seasons. Julia and Ricky share tips that have helped them keep publishing even when time is tight. Main Topic: Strategies for Publishing During Busy Seasons 01:50 Working Phases03:26 Travel Time04:19 Filming More Than You Publish07:50 Making the Process Faster12:05 …
The book Sponsor Magnet by Justin Moore is getting A LOT of attention in the online marketing community. Here are the top takeaways from our Affliate and Sponsorship Manager Tanner. “Keep your creative freedom, but also be good to the brand.” -Tanner “Your ad revenue should be a very small piece of the pie. It…