Episode 352
In this episode, Julia takes apart the old “I help X do Y” elevator pitch and explains why it fails at setting expectations for viewers. You’ll learn a simple four-part way to define the promise behind your channel, you’ll hear examples of what that looks like across a variety of niches and channel types, and you’ll learn how to apply your promise concept to the tangible aspects of your channel.
Main Topic: The Promise Behind Your Channel
- Use these questions to get more specific on your promise!
1. Who shows up? (Describe a situation, not a demographic.)
2. What moment are they in when they click?
3. What do they leave with?
4. What does it always feel like here? - And apply them to these parts of your channel:
1. Look (bright, technical, cozy)
2. Feel (aesthetics & mood, i.e., cozy, intelligent, fun)
3. Tone (empathetic, analytical, data-driven, funny, lighthearted)
Time Stamps:
00:33 Ditch the Pitch
02:13 Channels Need a Promise
02:49 Viewer’s Life Situation
03:43 What Moment Are They In?
04:56 What Do They Leave With?
05:51 Channel Feel
7:10 Consistency
8:24 Promise Examples
13:56 Write Your Promise
14:46 Match Channel to Promise
17:19 3 Levers
17:49 1: Look
18:10 2: Feel
19:11 Side Tangent
20:05 3: Tone
23:29 Action Steps Recap
25:11 A Trick for Connecting
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