Episode 323

Nathan & Ricky discuss how being a creator may impact your life outside of your internet business. They talk through the postive and negative effects and ways to intentionally create your persona both on and offline. Fitting in is a great way to go be part of a crowd. It’s not a way to lead…

Nathan and Anna answer your questions around YMYL, Topic Clusters, and Google Trends. Anna interviews successful Project 24 member, Rachel. Main Topic: P24 Success Story 01:12 P24 Question: YMYL Niche 04:10 P24 Question: Topic Clusters 07:45 P24 Question: Google Trends & Search Volume 18:51 Success Interview with Rachel

The Content Warrior Challenge is getting a major update. Ricky & Julia talk through the why behind some of the changes, what it will look like now, and how you can get the most out of it regardless of your business stage. Also see this Community post for a rundown on what is new: The…

In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.  Main Topic: Ethics of Marketing 00:40  Ethics 01:34  Scarcity & Sales 08:46  Marketing  10:22  Crossing the Line 12:23  Personal Ethics 23:14  Quitting Cancel Culture

Backfire is a year old. Listen in as the guys discuss its stats throughout the year, things they’ve learned, and things they are testing with the channel and site. Main Topic: Backfire Case Study & Lessons 00:15  Terms of Service Update 02:21  Backfire at 1 Year 11:18  Monetization 14:17  Learning for Yourself 20:15  Understanding the…

Sooner or later happens to all of us. A Google Update shifts content and rankings and our traffic suddenly drops. Nathan & Ricky talk through actions you should take, and not take, immediately after your site takes a hit from an algorithm update. This is the first episode in a mini-series on recovering from a…