Episode 259

Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works. Main Topic: Fear, Uncertainty, Doubt 00:27  FUD05:18  Sources of FUD15:26 …

Is Google still top dog? Listen in as we discuss Google vs other platforms like Reddit, social media, Bing, & Duck, Duck, Go. We also answer questions about evaluating writers and dealing with broad niches. Main Topic: Google Search & Reddit 00:36 P24 Question: Writer ROI 06:52 P24 Question: Adulting Niche 15:25 P24 Question: Social…

In this episode, Jim and Ricky further explore info products and discuss how you can come up with your own idea for an info product for your audience.

Crafting, understanding, and defining your brand is an important exercise for content creators. Ricky & Nathan discuss who or what decides what your brand is and things to consider as you are working to develop your brand identity. “Your brand is every aspect of your business and how people engage with you and how they…

If you’re new to YouTube and your channel isn’t growing yet, that’s completely normal. In this episode, we walk through the most common things we fix first on beginner channels. From clarity and packaging to on-camera presence and publishing habits. If you still want a channel audit, you can buy one here. Main Topic: 90%…

The good news is this is the most efficient way to improve your videos. The bad news is that it’s also the most painful. But we know you can push through it. In this episode Julia covers exactly how to rewatch your own videos and evaluate where you are and what you want to change…