Episode 182

A shift in SEO means a shift in assessing older content. Nathan and Ricky discuss changes to how we recommend revisiting older content and how to use that content to more effectively build out your site. Main Topic: The Evolution of Battleshipping & Content Strategy 00:14  Battleshipping & Revisiting Older Content03:03  Visual Mapping08:54  Serial Content21:17 …

In Episode 10 Jim springs a new idea for Project Rexburg on Ricky at the 11th hour!

Ricky is back from VidCon and is sharing his stand-out lessons learned. Listen in to hear his highlights on industry trends, things to watch, and new YouTube updates. Main Topic: VidCon Biggest Takeaways 00:15  VidCon vs VidSummit05:19  Sponsorships11:29  YT Community Tab12:30  Vertical Lives13:26  Posting Different Formats15:28  Binge-worthy17:01  Media & YouTube

Ricky & Nathan are continuing the conversation on using your website content as a springboard to other platforms. They provide examples of curated content on social media platforms that can stem from articles and blog research. Main Topic: Using Your Content as a Springboard 00:15  Google AI Search Fails 04:20  Content Repurposing Springboard 10:24  Living…

Whether it’s summer vacations or holiday plans, it can be hard to publish consistently during busy seasons. Julia and Ricky share tips that have helped them keep publishing even when time is tight. Main Topic: Strategies for Publishing During Busy Seasons 01:50  Working Phases03:26  Travel Time04:19  Filming More Than You Publish07:50  Making the Process Faster12:05 …

Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many videos die a…