Episode 170

Crafting, understanding, and defining your brand is an important exercise for content creators. Ricky & Nathan discuss who or what decides what your brand is and things to consider as you are working to develop your brand identity. “Your brand is every aspect of your business and how people engage with you and how they…

In part 2 of our “Your Best Year Ever” mini series, Nathan Ricky and Jim discuss financial considerations for the end of the year. Planning ahead with expenses and taxes can save you money down the road.  Main Topic: Business Financial Considerations “Your Best Year Ever” Mini Series 00:54  P24 Question: Search Analysis 02:35  P24…

Jim & Ricky answer questions regarding email lists and EAT. We feature “Ricky’s Rants” on Google and discuss niche selection. Main Topic: Google, Niche Selection 00:45  P24 Question: Email Campaigns09:25  P24 Question: EAT with Conflicting Niche Sites14:35  Ricky’s Rants: Is Google Moral?24:18  Niche Selection and Search Analysis

In this episode, Jim and Ricky make a change to how the Project 24 podcast is done! They also discuss EAT (Expertise, Authoritativeness, and Trust) and how the Project 24 approach is helping you build EAT and help your SEO while the huge scale approach of Project Rexburg is holding them back a little.

You’ve heard “niche down” a hundred times. You’ve also heard “experiment more.” Today we’re explaining why those aren’t contradictions and how you can do both. In this episode, Nathan and Julia break down why most creators are getting slow, unreadable feedback from their content and how narrowing your audience (more than feels comfortable) is actually…

In Episode 2, Jim and Ricky talk about what to do once your site starts to earn a little money.  You’ll hear their recommendations on how to best use those initial earnings to maximize your output to achieve your Project 24.