Episode 129

Hold on to your hats! The winds of change have been blowing through internet marketing. Ricky & Nathan discuss some of the roots of this shift and what needs to change for Project 24 members to weather the storm. They also answer member questions around images, tax write-offs, and succeeding with a local feature site….

Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark. Main Topic: You’re Not as Different as You Think 01:00  Is it Everyone? Or Just Me?04:03  External Validation10:57  Statistically Speaking20:39  Seeing v Buying22:37  What’s Working

Big announcement today! Jim is leaving Income School. Backfire is turning from a case study into a real brand and he’s excited to build that business. In this episode, Jim and Ricky share some of the fundamentals they’ve learned in their time together at Income School. Main Topic: Jim’s Internet Marketing Fundamentals 00:31 Big Announcement…

The book Sponsor Magnet by Justin Moore is getting A LOT of attention in the online marketing community. Here are the top takeaways from our Affliate and Sponsorship Manager Tanner. “Keep your creative freedom, but also be good to the brand.” -Tanner “Your ad revenue should be a very small piece of the pie. It…

What tasks move the needle toward real results as a creator? And how can you deal with everything else that still needs to get done? Nathan and Julia do a deep dive on “Signal” vs. “Noise” to answer that. “Knowing that, I made a better decision — This isn’t something to be perfected. This is…

Ricky and Nathan respond to a member question about growth and outsourcing. They discuss evaluating your goals, strategic planning, and identifying your roadblocks. Main Topic: Planning Your Growth 00:29 P24 Question: Outsourcing (see this thread)05:13 What is Your Goal? 07:20 Strategic Planning & Leadership 15:26 Freedom 18:41 Identifying Your Roadblocks