In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.
00:40 Ethics
01:34 Scarcity & Sales
08:46 Marketing
10:22 Crossing the Line
12:23 Personal Ethics
23:14 Quitting Cancel Culture
Podcast: Play in new window | Download
The next generation of consumers (aka Zoomers) seem to have opinions about written content. So what does that mean for the future of blogging? Listen in as we discuss incorporating video and making your content future-ready. Anna and Nathan also answer questions about using Alt text for images, when to move on from a niche,…
We’re on the line with Jeff Coyle, co-founder and CSO of MarketMuse, to discuss AI and its role in content creation. We review the MarketMuse process, the cost and value of content, and how to stay relevant as a blogger. Main Topic: Interview with Jeff Coyle, Co-founder of MarketMuse 00:32 MarketMuse Experience 03:03 AI &…
The YouTube Course in Project 24 is going through a big overhaul. Listen in as we discuss what and why we are changing things up. Main Topic: YouTube Course Updates 00:13 Income School Updates 02:22 New YouTube Course 14:41 Baseline & Subscriber Count 16:45 Project 12
Nathan and Julia share the 5 best and 5 worst YouTube analytics to pay attention to. Well, actually they lost count… something like that. Main Topic: The Best & Worst YT Analytics to Pay Attention To 00:48 Click Through Rate03:19 Average Percentage Viewed07:18 1 Out of 10 Ranking10:22 Demographics12:35 Watch Time v. Subscribers14:28 YT Studio…
Thinking about upgrading your gear? Nathan and Julia talk through how you can upgrade on a budget and in the most impactful ways. They also reveal free or cheap solutions you may not have thought about taking advantage of. Main Topic: Gear Talk – When & What to Upgrade 00:15 Where to Start01:38 New Channel…
In this episode, Jim, Ricky, and Nathan talk about info products (specifically courses) and announce a new service they’re offering to help you create your first course.
