Episode 96

In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints. 

Main Topic: Ethics of Marketing

00:40  Ethics
01:34  Scarcity & Sales
08:46  Marketing 
10:22  Crossing the Line
12:23  Personal Ethics
23:14  Quitting Cancel Culture

Related Articles

  • Episode 308

    Julia and Nathan share a simple method for adding cohesive story timelines to your videos using inspiration from popular sitcoms. And some news about Spotter Studio. Main Topic: A Simple Key to Storytelling 00:12  Spotter Studio Update10:53  Narrating v Talking Head17:11  Character Guardrails

  • Episode 83

    In today’s Episode we’re reviewing a Project 24 member’s site Pickleball Kitchen. This site is an excellent case study in comparing the blogging, YouTube, and podcasting platforms. Main Topic: Pickleball Kitchen Review 00:42  P24 Question: Using Stock Images 02:42  P24 Question: YouTube Ranking Timeline 04:01  Pickleball Kitchen Case Study 05:48  Blogging vs YouTube vs Podcasting…

  • Episode 199

    Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO. Main Topic: Workflow Changes 00:26 We’re Moving! 07:04 Effect on Projects 10:04 Standardizing & Scaling 17:48 P24 Question: Authority Indicators…

  • Episode 139

    Something new is coming to the Project 24 podcast. Listen in for Nate’s announcement. Anna also interviews successful P24 member Avi and he shares his insights and tips for P24 members. Main Topic: YouTube and Success Interview 00:31 P24 Question: YT Search vs Suggest Traffic 02:19 P24 Question: Revamp YT Thumbnails or Titles? 09:17 P24…

  • Episode 197

    It’s the end of an era as we know it. Ricky, Nathan, and Anna talk about why that may actually be a good thing in the evolution of blogging. They also discuss great questions around affiliates, brand partnerships, and local blog branding. Main Topic: The End of Blogging 02:00 Is This the End? 04:25 Search…

  • Episode 117

    We may not know what episode it is, but we DO know Thai Curry is delicious. Jim, Ricky, & Nathan discuss more key learnings from the Ultimate Content Warrior challenge and Jim’s “Good at Life” Scale.  Main Topic: UCW & Success 00:30  UCW Update 03:45  About Page 09:22  YT Product Review 12:57  Snippets 24:11  Jim’s…