In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.
00:40 Ethics
01:34 Scarcity & Sales
08:46 Marketing
10:22 Crossing the Line
12:23 Personal Ethics
23:14 Quitting Cancel Culture
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We’re joining you a little early this week with some BIG announcements. Listen in for the Project 3.0 release and news about all the things we’ve been testing out recently at Income School. Main Topic: Income School Testing 01:04 Project 24 3.0 05:25 YouTube Shorts 09:03 Testing Article Lengths 18:19 Backfire Caliber Profiles 22:52 Backfire…
Why would we give you a non-strategic YouTube plan? Listen and find out! In this episode, Nathan and Julia discuss the benefits of avoiding strategy when you’re learning YouTube. This episode guides you through what to focus on in the beginning and, more importantly, what not to sweat about. Main Topic: An Anti-YouTube Strategy Time…
In this episode, Nathan and Anna answer member questions and discuss pushing blog traffic to YouTube, niche selection, interpreting search analysis results, assessing competition, and using Google Trends. Main Topic: Using Your Search Analysis Results 00:32 P24 Question: Blog to YouTube Traffic Growth 05:14 P24 Question: Backyard Niche & Growth Potential 10:59 P24 Question: Assessing…
AI writing tools are a HOT topic in content creation. With new tools constantly emerging, how do you decide which tools are worth it? Nathan & Ricky share their thoughts in this episode. Ricky also references recent Creator Files interviews discussing using AI in other ways. See CF Episodes 10, 12, 13, 15, 16, 17…
Being a creator is tough. Nathan and Julia discuss the common obstacles of having an online business and some of the ways we deal with them. Main Topic: Overcoming Hurdles as a Creator 00:51 Motivation Drop-off05:25 Overwhelm09:16 Lack of Clear Strategy14:53 Fear of Failure/Success19:02 Lack of Support22:01 Unreal Expectations & Burnout28:52 Comparison
The Content Warrior Challenge is coming to Project 24 in September and Nathan and Julia are discussing how you can prepare now to make the most out of your experience. They’ll offer some suggestions and share a new method we are testing to evaluate our content. “Your Content Warrior Challenge can look WILDLY different from…
