It’s Diversity Day! Ricky & Nathan talk about protecting against unforeseen circumstances by diversifying your business plan.
00:45 P24 Question: ADA Compliance
06:36 P24 Question: UCW Stats
08:47 P24 Question: Buying/Selling Websites
11:03 Diversifying Your Business
11:52 Marketing
15:15 Service Providers
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In this episode, Ricky and Anna answer questions from the community about searcher’s intent, how long it takes blog posts to peak, and how to write in-depth articles. Anna also talks to Project 24 member, Emma Cruises about how she stayed motivated to work on her blog and YouTube channel in the travel industry during…
Over the past year YouTube has become the most used streaming service for television viewing (source) surpassing many household services like Netflix, Hulu, Disney+. More users are also viewing YouTube via their television than any other device type. How might this impact content creators? We’re already starting to see some shifts in the algorithm recommending…
The first initial hurdle for any content creator is niche selection. But even after you’ve made that choice you still may need to rethink, fine tune, and pivot your niche. In this episode Nathan and Julia discuss steps you can take to evaluate your niche at any stage of your channel or site. “When you…
Some members may be shocked to find that we have used keyword research tools. Nathan & Ricky discuss when you might use them and when you probably shouldn’t. Spoiler: It’s not what you may think. They also delve into success indicators that can help you when identifying competition and leveling up your blogging skills. Main…
Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark. Main Topic: You’re Not as Different as You Think 01:00 Is it Everyone? Or Just Me?04:03 External Validation10:57 Statistically Speaking20:39 Seeing v Buying22:37 What’s Working
In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints. Main Topic: Ethics of Marketing 00:40 Ethics 01:34 Scarcity & Sales 08:46 Marketing 10:22 Crossing the Line 12:23 Personal Ethics 23:14 Quitting Cancel Culture
