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  • Episode 164

    Join Ricky, Nathan, & Anna as we discuss the projects we’ve been working on, including something NEW that will be dropping on in Project 24 on MARCH 7th! Main Topic: Income School Updates 00:45 P24 Question: FAQ Page Competition 07:56 P24 Question: Membership Monetization 13:48 P24 Question: Buying a Site 19:33 Industry Changes 24:40 Buying…

  • Episode 242

    Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works. Main Topic: Fear, Uncertainty, Doubt 00:27  FUD05:18  Sources of FUD15:26 …

  • Episode 131

    We’re on the line with Jeff Coyle, co-founder and CSO of MarketMuse, to discuss AI and its role in content creation. We review the MarketMuse process, the cost and value of content, and how to stay relevant as a blogger.   Main Topic: Interview with Jeff Coyle, Co-founder of MarketMuse 00:32  MarketMuse Experience 03:03  AI &…

  • Episode 250

    In this episode, Nathan & Ricky address a member questions about creating a content strategy between an acquired magazine, newsletter, and new blog content. Main Topic: Combining Old and New Content Effectively 00:16  P24 Question: Print Media & Digital Content Strategy01:28  Identifying Your Direction02:10  Preserving History07:26  Repurposing Content09:18  New Content & Search Analysis15:03  Utilizing Other…

  • Episode 293

    Ryan Trahan is a popular YouTuber who catapulted to fame with his viral Penny Series, but he didn’t start out with instant success. In this episode, we’re taking a look at Ryan’s journey, factors that may have contributed to his success, and why it matters to you. “Dabbling is the enemy of a pivot.” –…

  • Episode 134

    Ricky, Nathan, & Anna discuss how to deal with falling short and owning up to our mistakes as business owners. They share some real situations and what they feel has made a huge difference for the Income School brand. They also answer questions around niche selection and search analysis. Main Topic: Falling Short 00:46 P24…