Episode 115

Ricky and Anna have a discussion based on an insightful post from the Community (found here). They share some thoughts and direction that can help guide you as you work toward growing your business. Main Topic: Unexpected Outcomes of Full-Time 00:47 P24 Question: GDPR 09:56 P24 Question: Revive an Old Site v. Start a New…

The YouTube Course in Project 24 is going through a big overhaul. Listen in as we discuss what and why we are changing things up. Main Topic: YouTube Course Updates 00:13  Income School Updates 02:22  New YouTube Course 14:41  Baseline & Subscriber Count 16:45  Project 12

Essay-style videos have been quietly taking over YouTube but most niche creators assume they’re not for them. In this episode, Nathan and Julia dig into what essay videos actually are, why they work so well algorithmically, and why they might be one of the most underused opportunities hiding in plain sight, no matter your niche….

In Episode 96 Jim & Ricky discuss ethics in marketing, what marketing is, and lessons learned from considering other viewpoints.  Main Topic: Ethics of Marketing 00:40  Ethics 01:34  Scarcity & Sales 08:46  Marketing  10:22  Crossing the Line 12:23  Personal Ethics 23:14  Quitting Cancel Culture

Nathan & Ricky are on the phone with Mediavine co-founder, Amber. She describes how Mediavine came to be and what sets it apart from other ad services. Amber also gives tips for helping your site be ready for Mediavine ads. Main Topic: Mediavine Interview 00:29  The Mediavine Story 07:03  How Mediavine Works 10:32  Google Ads…

The first initial hurdle for any content creator is niche selection. But even after you’ve made that choice you still may need to rethink, fine tune, and pivot your niche. In this episode Nathan and Julia discuss steps you can take to evaluate your niche at any stage of your channel or site. “When you…