You use Facebook to connect with old friends and family members. It’s a place to showcase your life; to share statuses, pictures, and events. You can even kill time and play games there, cementing bonds with your other buddies. On the business side of things, Facebook can actually be a valuable money-making tool. If you…
On March 1, 2017, Amazon’s new policies for the Amazon Associates program officially kicked in. Although the announcement did not come unexpected, things are still shaken up for the affiliate marketing community. A month has passed, and we’ve seen the effects of these changes in the payouts that most niche websites and affiliate marketers receive….
Like a well-oiled machine, your sales funnel should have many parts that work together. There’s your marketing strategies, landing pages, offers, and CTAs. These are all designed to bring your customer through the stages of the sales funnel. Once they reach the end of that funnel, they’ll buy and you’ll make money. Well, that’s how…
The rules of successful business marketing are constantly changing. This means that, day by day, you need to make sure that you’re keeping up with the times in regards to the newest marketing trends. Whether you’re a brick and mortar business, an e-commerce store, or a one-person business, you need to work to make sure…
Why do you have a blog? You probably use your blog as a tool to lure in new customers. It’s also a resource for your returning customers as you strive to teach them things they don’t know. It’s okay if you have a blog to make money. In fact, it’s expected. As a Squarespace user,…
While looking for ways to get the best results with your business website, it’s likely that you’ve run across the terms SEO (search engine optimization) and SEM (search engine marketing). Often, people try to define whether one or the other is better for marketing online, and which one will get you the kind of results…
Social media has become all-encompassing. Want to read the news? Check Facebook or Twitter. Need some entertainment? There’s always YouTube. Craving inspiration? Go on Pinterest or Instagram. Social media is incredibly important to our everyday personal lives. For marketers, it’s important to their everyday professional lives, too. With social media marketing, the end goal is…
The Internet has given us many great things, like instant food delivery and online shopping for almost anything. For marketers, it’s been just as generous. Instead of guessing how many people visit your website, you can know for sure. You can also learn demographical information about your audience, like what their interests are, which form…
In any business, progress is a marker of success. Have you made more sales this month than last month? Did more people visit your store? Do you have more repeat customers? These are all considered markers of success. Sales start with customers, and customers find you via your website. You may have recently revamped your…
We have entered into the digital age, and it is obvious that a business without a website has fallen behind the times. Almost everyone carries a smartphone with them everywhere they go, and consumers are turning to online information when making purchases. In fact, an annual survey conducted by comScore found that consumers polled made…