YT Episode 63

YouTube just announced plans to roll out the Community tab to channels regardless of size. Nate & Julia discuss utilizing this new tool to identify and plan your audience, even before you have one! Main Topic: How to Think About Audience 00:35 YT Community Tab 02:05 Your Audience 10:13 Planning Your Audience Size 13:05 Drafting…

The secret’s out! Julia is talking about a hidden metric in your YouTube Analytics that can tell you a lot about your channel. She also gives five ways you can improve this ranking. Main Topic: The Most Ignored Metric in Your Analytics 00:11  Average Views Per Viewer04:31  Ways to Improve04:35  Playlists07:46  Connection10:00  Library of Helpful…

A good idea truly makes or breaks the success of a YouTube video. How you structure and delivery that idea is key to helping your audience realize your video is a good one. Julia explains some ideas on how you can do it repeatably when you’re all out of creative juices. Main Topic: Your Videos…

It’s easy to get stuck in the research phase. Let’s talk about how to get out of it and what it looks like for different types of channels – even entertainment channels! Main Topic: Defining and Executing the Research Phase of Video Production 02:26  Planning v. Research v. Ideation08:01  When to Move On11:41  Research Includes19:32 …

It’s Content WARRIOR time! Nathan and Julia talk about the challenge, what we’re doing on our own channels, and what to do if the challenge doesn’t feel like a good fit for your channel. Main Topic: The Content Warrior Challenge: How to Make it Work for Your Channel 01:26 The Content Warrior Challenge04:18 Adaptations to…

YouTubers have had mixed success with converting YT Shorts content to long-form viewers. Nate & Julia discuss things to consider when creating YT Shorts and determining whether making Shorts is worth it for you. Main Topic: Shorts and Long-Form Viewers 01:21 Are Shorts Worth It? 09:37 Audience Viewer Behavior 13:28 Tips for Producing Shorts 14:24…