YT Episode 63

Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype.

Main Topic: Are You Thinking of Engagement Too Narrowly?

00:40 What is Engagement?
03:13 Negative Engagement
12:31 Positive Emotions
14:46 Engagement by Archetype
15:47 Information
17:53 Entertainment
19:50 Connection
20:36 Search
21:59 Increasing Engagement
28:30 Adjusting Your Content

Related Articles

  • YT Episode 109

    Determining the focus of your niche can be daunting and overwhelming. Nathan & Julia talk through how to start and progress in niching your channel up or down as a content creator. Main Topic: Niching Up or Down 03:34  Channel Niche Progression07:40  When to Niche Up or Down14:30  How to Assess a Change

  • YT Episode 110

    In response to our YT Thumbnail A/B tests, we were contacted by YouTube. Listen in to hear what the YouTube had to say, some further insights, and what we think moving forward. Main Topic: YouTube Responds to Our A/B/C Testing Results 00:20  YouTube’s Response03:26  Statistical Significance05:22  Winner v Preferred v Inconclusive11:39  Watch Time & Creator…

  • YT Episode 72

    YouTube just announced changes to their Partner Program. Nate & Julia discuss what is new and how to plan accordingly. Main Topic: BIG Change to YT Monetization 00:32 New Partner Program Tiers 05:40 Creator Changes 11:12 Fee Considerations 14:37 Is It Right for Me? 17:09 Can I Do Both? 19:07 Customizing Your Fit 20:54 Pros…

  • YT Episode 14

    Some changes in the new YouTube interface have Nate concerned. Listen in to hear why. Nate also discusses his thoughts on starting a YouTube channel in a new-to-you niche. Main Topic: New YouTube UI Change Has Got Me Wondering 00:38 YouTube User Interface Change 03:00 Why is this concerning? 05:39 Takeaways 13:07 Replay-ability 15:42 P24…

  • YT Episode 57

    Julia and Nate are discussing their latest thoughts on YT Shorts. Then discuss when and how to implement shorts at different stages of your channel. Main Topic: Beginner to Advanced YT Shorts Strategy 00:22 YT Shorts & Long-form Content 04:57 Planning the Content 08:42 Cohesive Content Strategies 13:40 Aspect Ratios in Filming 16:09 Who Shouldn’t…

  • YT Episode 92

    A good video intro can make or break viewer retention. Julia analyzes intros from three Project 24 members and offers suggestions for improvement. If you enjoyed this format let us know in the Project24 community and even submit your channel for future reviews. Main Topic: YOUR Intros Reviewed 01:04 Caliban Rising – Aviation History: https://www.youtube.com/@CalibanRising…