YT Episode 63

It’s easy to get stuck in the research phase. Let’s talk about how to get out of it and what it looks like for different types of channels – even entertainment channels! Main Topic: Defining and Executing the Research Phase of Video Production 02:26  Planning v. Research v. Ideation08:01  When to Move On11:41  Research Includes19:32 …

Julia talks through our pre-publish checklist for YouTube videos. Not all 15 of these will apply to you. Make your own checklist with the ones that are relevant for you and your channel. 15 Pre-Publish Steps: Here’s an example of a template to add to your channel. Of course you’ll have to customize it for…

Nate and Julia are talking through common thumbnail mistakes they see and how to learn from them as a creator. Main Topic: The Biggest Thumbnail Mistakes 01:15 Learning from Mistakes 02:20 When to Produce Your Thumbnail 09:31 Planning Your Idea 14:58 Imagery 20:30 Design Mistakes 25:00 Refreshing the Format 26:00 Post-Publishing 31:20 The 5 S’s

YouTube just announced changes to their Partner Program. Nate & Julia discuss what is new and how to plan accordingly. Main Topic: BIG Change to YT Monetization 00:32 New Partner Program Tiers 05:40 Creator Changes 11:12 Fee Considerations 14:37 Is It Right for Me? 17:09 Can I Do Both? 19:07 Customizing Your Fit 20:54 Pros…

Ricky & Julia discuss some key elements of developing a branded culture for your channel and what to do when you need to make a change. Main Topic: Branding Your Channel 00:00

Can a viral video HURT your channel? Nate goes deep in how the YT algorithm matches an audience with your channel and how a viral video affects your channel. Main Topic: Viral Videos and Your Channel 00:36 P24 Question: Viral Video on a Young Channel 08:13 Audience Dimensions 12:38 Adjusting When You Miss the Mark…